- Develop and maintain strong technical relationships with publishers to ensure a robust and diverse inventory.
- Collaborate closely with the media buying team to understand their needs and ensure alignment with publisher offerings.
- Implement and oversee technical integrations with publishers across various platforms, including CTV, video, web, and in-app.
- Monitor and analyze performance metrics to identify opportunities for optimization and increased yield.
- Lead troubleshooting efforts for any issues related to publisher integration or performance.
- Stay updated with industry trends and best practices in publisher management and ad technology.
- Conduct regular reviews with publishers to discuss performance, challenges, and growth opportunities.
- Implement and manage quality assurance protocols to maintain high standards and compliance across all platforms.
- Develop strategies for fraud detection and prevention, ensuring the integrity and security of our digital advertising operations.
QUALIFICATIONS AND SKILLS:
- Bachelor’s degree in Marketing, Business, Information Technology, or a related field.
- Minimum of 6-8 years of experience in operations or publisher management, with specific expertise in CTV, Web, and In-App publishers.
- Strong technical acumen with hands-on experience in ad-serving technologies and digital advertising platforms.
- In-depth knowledge of Programmatic supply onboarding using VAST and ORTB integrations.
- In-depth knowledge and experience with video ad serving tools such as Aniview, SpringServe, Adkernel, and VDO.Ai.
- Proven expertise in using quality assurance and fraud detection tools like IAS, Pixalate, Moat, Double Verify, and other MRC-accredited tools.
- Excellent analytical skills and the ability to derive insights from data.
- Strong communication and presentation skills.
- Ability to work independently and in a team-oriented, collaborative environment.
LOCATION:
Noida, Uttar Pradesh
HOW TO APPLY:
[email protected]). In the email make sure to include your resume and any additional information you would feel relevant for this role.