Adobe Customer Journey Analytics

We are looking for a
results -driven Adobe Customer Journey Analytics (CJA) Specialist to join our
growing data and analytics team in Coimbatore. In this role, you will own the
full analytics lifecycle — from platform architecture and data modelling through
to insight delivery — enabling marketing and business teams to make confident,
data -led decisions.

You will partner closely with
marketing, product, and technology stakeholders to translate complex
cross -channel customer behaviours into clear, actionable intelligence. If you
thrive at the intersection of data engineering, analytics, and business storytelling,
this is your opportunity to make a significant impact.

Data Modelling
& Platform Architecture

•      Design and maintain robust schemas, datasets, and data
views within Adobe Experience Platform (AEP) to support scalable, high -quality
analytics.

•      Build, configure, and manage CJA connections and data
pipelines, ensuring seamless ingestion from multiple data sources.

•      Define calculated metrics, derived dimensions, and
custom attribution models aligned to business goals.

•      Strong understanding of customer lifecycle and journey
mapping techniques

•      Lead data architecture reviews and recommend
improvements to platform configuration for performance and reliability.

Analytics,
Reporting & Insight Generation

•      Design and publish self -service dashboards and reports
in CJA Analysis Workspace, tailored to specific business KPIs and stakeholder
audiences.

•      Conduct deep -dive analysis of cross -channel customer
journeys to identify friction points, drop -offs, and conversion opportunities.

•      Analyse customer behaviour across multiple channels
(web, mobile, CRM, offline touchpoints)

•      Translate analytical findings into prioritised,
actionable recommendations with clear business impact.

•      Establish regular reporting cadences and
executive -level insight briefs.

Data
Governance & Quality Assurance

•      Define and enforce data quality standards, validation
rules, and documentation practices across all analytics assets.

•      Implement monitoring frameworks to proactively detect
data anomalies and schema drift.

•      Maintain a data dictionary and ensure consistent
taxonomy across teams and platforms.

Stakeholder
Collaboration & Enablement

•      Engage directly with marketing, product, and operations
teams to gather analytics requirements and translate them into technical
solutions.

•      Present findings and strategic recommendations in a
concise, decision -ready format to senior stakeholders.

•      Coach and upskill business users on CJA self -service
capabilities to drive adoption and data literacy.

Requirements

Nice to Have

•      Experience with Adobe Analytics and migration to CJA.

•      Familiarity with Python or R for advanced statistical
analysis.

•      Familiarity with CRM systems.

•      Exposure to Real -Time Customer Data Platform (RT -CDP)
or Adobe Target.

•      Adobe certifications in Experience Platform or
Analytics.

Benefits

•      Work with a modern Adobe Experience Cloud stack at
enterprise scale.

•      Influence data strategy and analytics maturity across
the organization.

•      Collaborative, cross -functional team with a strong
learning culture.

•      Competitive compensation, flexible working, and clear
career progression.