Adobe Tagging Specialist

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients. For more information, visit www.blend360.com

An "Adobe Tagging Specialist" is a professional responsible for implementing, managing, and maintaining tracking tags on a company's digital properties using an Adobe tag management system, such as Adobe Experience Platform Tags (formerly Adobe Launch). Their goal is to ensure accurate data collection, support digital analytics, and help with personalized customer experiences by deploying and managing third-party marketing and advertising tools. 

Key Responsibilities

• Tag Implementation:

Deploying and configuring tags on websites and other digital properties to collect specific data. 

• Tag Management:

Administering the tag management system, including setting up rules, extensions, and integrations with other marketing and analytics tools. 

• Data Validation:

Testing, validating, and debugging analytics implementations to ensure accurate data collection and prevent issues. 

• Stakeholder Collaboration:

Working with business stakeholders to understand their needs and translate them into technical requirements for analytics. 

• Technical Support:

Providing expertise to internal stakeholders on analytics tagging, data integration, and data validation. 

• QA & Testing:

Defining and overseeing quality assurance activities to maintain data integrity and tracking accuracy. 

• Custom Code Development:

Creating custom JavaScript and front-end code to support complex web measurement and analytics requirements. 

• Best Practices:

Ensuring implementations adhere to data privacy, security, and performance best practices. 

Required Skills & Knowledge

Adobe Experience Platform Tags (formerly Adobe Launch):

Deep knowledge of how to use and configure this platform to manage marketing and analytics tags. 

Adobe Analytics:

Experience with implementing and supporting Adobe Analytics for data collection and reporting. 

JavaScript:

Proficiency in writing and debugging JavaScript for custom tag configurations. 

HTML/CSS:

Understanding of web technologies for front-end implementation. 

Digital Marketing & Analytics Principles (desired, not mandatory):

A strong understanding of web analytics, marketing technology, and how data is used to drive customer insights and experiences. 

Troubleshooting Skills:

Ability to diagnose and resolve issues with tag implementations and data collection.