AEP Developer

• Adobe Launch — expert level (rules, data elements, extensions, publishing)


• Web SDK (alloy.js) — primary delivery technology, mandatory hands-on


• Mobile SDK — iOS/Android, App IDs, Lifecycle metrics


• AEP Schema Design — XDM modeling, extensibility, enterprise data standards


• Edge Network & Datastream configuration


• Event Forwarding setup and rule configuration


• Batch Failure identification, fixes & implementation QA


• Adobe Analytics — working understanding of eVars, props, report suites & data layer (30–40% depth, not an Analytics power user)


• Adobe Target integration within AEP/Web SDK context


• JavaScript & JSON proficiency

Good to Have:

• Customer Journey Analytics (CJA)


• Adobe Journey Optimizer (AJO)


• API & third-party integration experience (CRM, eCommerce, CDP)