AGM- Market Development and Marketing Lead

Role title:  AGM- Market Development & Marketing Lead

Function:  Enterprise

Band: M2

Vertical: Enterprise Marketing

Reports to: Cluster Enterprise Head/ Lead  

Location:

Role purpose:

• Responsible to engage, enable and drive Consumer mobility channels viz. Direct Sales (D2C) and Retail(VMS) for SME & SOHO in Entire cluster


• GTM & Capability enhancement of Sales team & Consumer Channels across multiple states


• Drive various channel programs including EPP


• Define the overall enterprise marketing strategy and plan for the cluster aligned with VIBS business objectives and VIBS Marketing


• Drive centrally defined customer engagement programs in the clusters viz.,
  
  
  
  • NLT sponsorship for cluster accounts
  
  
  • Advisory boards and councils
  
  
  • C Level Engagement and Workshops
  
  
  
  


• Orchestrate cluster based demand generation campaigns, leveraging digital and BTL, for Enterprise specific growth areas across segments and Product portfolios


• Manage cluster level Enterprise Marketing Budget


• Drive centrally aligned Marcomm objectives of brand, customer advocacy and events

Key accountabilities and decision ownership

[max 5]:

• Engagement & Capability enhancement of SME & SOHO Retail (D2C & VMS)  


• Facilitate Industry Association & Incubator/Start-ups Engagement


• Utilise and Manage Digital Tools like ESMS – Sales Acquisition & CVM engine


• Drive Partner program for own and other channels i.e EPP


• Plan and execute Enterprise marketing activities to achieve Cluster Enterprise DB on a monthly basis


• Drive new revenue streams to deliver growth in enterprise specific areas such as IoT and Fixed line Data, Cloud.


• Manage key external and internal relationships for seamless execution (Corp Enterprise Marketing & Commercial teams, agency relationships)


• Enterprise A&P Budget planning & tracking for the cluster

Core competencies, knowledge and experience [max 5]:

• Distribution Channel Management and operational experience


• Strong understanding of Fixed line, IOT, cloud & analytics portfolio


• Program management, association engagement, start-up/Incubators engagement experience


• 5-7 years of experience with an understanding of B2B marketing and proposition base sales cycle in B2B space


• Strong planning & program management skills, managerial and coordination capabilities, agility


• Strong senior stakeholder engagement and influencing skills


• Ability to lead in a dynamic cross-functional environment

Must have technical / professional qualifications:

• B2B marketing experience for technology products and/or services


• Preferred MBA with certification (UG) in technology


• Should have performed techno-commercial role

Key performance indicators [max 3]:

• SOHO Business - Vertical Proposition Mix 30% contribution & min 50% consumer GTM contribution


• Enable achievement of Non-mobility order booking by all CPs (through training/dashboards/campaigns/EPP)


• Ensuring 100 % adoption by the respective stakeholders for all national campaigns i.e Rededge


• Effectiveness of Marketing Comms and Commercial initiatives


• Marketing innovation in driving revenue-oriented demand and building C level relationships

Direct reports: NA

Dotted reports: NA