AGM- Marketing & Aerocity User Experience

Company : Gmr Group

Job Type : Full Time

India

Job Description - AGM- Marketing & Aerocity User Experience

JOB PURPOSE

Drive Marketing function for all upcoming new projects of ALD at Delhi Aerocity – Offices, Hotels etc.

Directly responsible to drive Aerocity User Experience in physical space and online forums to strengthen GMR Aerocity Brand Perception and drive Footfall and Sales revenue for various stores in GMR Square by driving Events Activations, Social Media, Aerocity Magazine, Concierge Services and various other online and offline channels in an integrated manner.

Drive Aerocity Marketing Partnership Program by building brand alliances and marketing partnerships with GMR Aerocity Hotels, Officer Developers, Retail Stores etc. to position GMR Aerocity Brand and generate ancillary revenue opportunities – on-ground events & activations, website, GMR Aerocity Live magazine, Social Media handles, WhatsApp and other digital marketing assets.

ORGANISATION CHART

KEY ACCOUNTABILITIES

Accountabilities	Key Performance Indicators
Drive Marketing function for all upcoming new projects of ALD at Delhi Aerocity – Offices, Hotels etc. including creation of Marketing Brochures, Project Microsites, Audio Visual marketing collateral, Outdoor, print and Social Media campaigns	Quality of Marketing Collateral Customer Reach Engagement
Drive Aerocity Marketing Communication and engagement plan	Customer Reach/ No. of followers across platforms – Digital, On-ground Customer Engagements Return on Marketing Spend
Driving and Monetization of Marketing Assets - website, GMR Aerocity Live magazine, Instagram and Linkedin handles, WhatsApp etc	Revenue Generated Planned vs Actual Customer Enrolments in Aerocity Loyalty Program Number of new Marketing Partnerships/alliances Revenue generated through Aerocity Partners as % of total Marketing Asset Monetization Revenue
Oversee and drive the Annual Aerocity Events & Activations calendar	No. of BTL activations, collaborated events executed on-ground as per conceptually planned and with all commercial/contractual documentation is in order
Design, implement, maintain and deliver all requisite systems & processes required for effective delivery of above accountabilities including Operating budgets, SOPs, Record keeping, MIS, Trainings	Number of processes standardized, compliance to SOPs, timely delivery of MIS and Trainings, performance vis-à-vis budgets
Interfacing with key external stakeholders as listed below	No of new contacts/ alliances established
Aligning key internal stakeholders as listed below	Engagement score and No of interactions and engagements

KEY ACCOUNTABILITIES - Additional Details

KEY ACCOUNTABILITIES:

•Drive marketing function for upcoming Commercial Office and Hotel projects

•Drive Aerocity Marketing Communication and Engagement plan

•Monetization of Digital and other Marketing Assets

•Oversee and drive the Annual Aerocity Events & Activations calendar

•Design, implement, maintain and deliver all requisite systems & processes required for effective delivery of above accountabilities

EXTERNAL INTERACTIONS

External

Sales and other relevant teams of Aerocity Premium and Luxury Hotels, F& B and Retail Stores

WhatsApp and digital marketing Agency

Marketing Agencies

Event & Activation agencies

Other relevant Vendors and Consultants

INTERNAL INTERACTIONS

Internal

ALD Leasing Teams

Aerocity Operations and nominated Facility Management Company

GMR Corporate Communications

Aerocity Guest Relations & Customer Service

Airport Retail and Guest Relations Team

Interaction & coordination with all internal departments – Design, P&C, Finance, SPG, MAG

FINANCIAL DIMENSIONS

Office Leasing of 0.75 msf over next 2-3 years with Revenue Potential of ~INR 175-200Cr and Asset Value of ~INR 1400-1500Cr

Marketing Asset monetization: 30 Cr over next 5 Years.

Customer Reach/ No. of followers across Digital platforms: 10 Lac customers over next 5 Years

OTHER DIMENSIONS

EDUCATION QUALIFICATIONS

Bachelor Degree

Preferably MBA (Marketing/Strategy/ Finance)

RELEVANT EXPERIENCE

EXPERIENCE: At-least 10+ relevant experience in

•Digital marketing and monetization

•Events & Activations

•Content Management

•Knowledge and experience in Commercial Real Estate and/ or Hospitality will be an advantage

•Skilled in Networking and Relationship building, ability to Open Conversations

•Ability to ideate and incubate new ideas

•Collaborate & Manage teams

COMPETENCIES

Teamwork & Interpersonal influence
Stakeholder Focus
Planning & Decision Making
Execution & Results
Networking
Personal Effectiveness
Social Awareness
Strategic Orientation
Problem Solving & Analytical Thinking
Entrepreneurship
Capability Building
Lease and Revenue Management (Proficient)
Tenant Acquisition (Proficient)

Original job AGM- Marketing & Aerocity User Experience posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.

Share Job

Get your Resume Reviewed for Free

Similar AGM Marketing & Aerocity User Experience Jobs in India

Get your Resume Reviewed for Free

Email address

Why are you reporting this job?

I think it’s a discriminatory or offensive

I think it’s fraudulent or a scam

I think it’s trying to sell something unrelated to the job / it’s asking for money

I think it contains incorrect or broken information

Other

All Job Ads are subject to GrabJobs’s Terms of Service. We allow users to flag postings that may be in violation of those terms. Job Ads may also be flagged by GrabJobs moderation team. However, no moderation system is perfect, and flagging a posting does not ensure that it will be removed.

Setup your job alert:

Frequency

By activating job alerts, I agree to GrabJobs Terms & Privacy Policy. I can unsubscribe to job alerts anytime. Skip