AI - Digital Marketing

Requirements

We are looking for a results-driven Digital Marketing Executive with 2+ years of experience to plan, execute, and optimize digital marketing campaigns. The ideal candidate should have hands-on experience in SEO, SEM, social media marketing, content marketing, email marketing, and performance marketing to drive brand awareness, lead generation, and business growth.

Key Responsibilities

• Plan and execute digital marketing campaigns across various channels.
  


• Manage SEO and SEM activities to improve website visibility and traffic.
  


• Create, manage, and optimize paid advertising campaigns on Google Ads, Meta Ads, LinkedIn, and other platforms.
  


• Develop and implement social media strategies to increase engagement and brand awareness.
  


• Monitor website performance using analytics tools and generate actionable insights.
  


• Create and coordinate content for blogs, social media, email campaigns, and landing pages.
  


• Manage email marketing campaigns and lead nurturing activities.
  


• Track campaign performance, prepare reports, and recommend improvements.
  


• Conduct competitor analysis and stay updated with industry trends and best practices.
  


• Collaborate with design, content, and sales teams to achieve marketing objectives.
  

Required Skills

• Strong knowledge of SEO, SEM, PPC, and social media marketing.
  


• Experience with Google Ads, Meta Ads Manager, and LinkedIn Ads.
  


• Proficiency in Google Analytics, Google Search Console, and other marketing tools.
  


• Understanding of content marketing and email marketing strategies.
  


• Basic knowledge of HTML, WordPress, and landing page optimization is a plus.
  


• Excellent analytical, communication, and problem-solving skills.
  


• Ability to manage multiple campaigns and meet deadlines.
  

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  


• 2+ years of experience in digital marketing.
  


• Certifications in Google Ads, Google Analytics, or Meta Blueprint are preferred.
  

Preferred Qualifications

• Experience in B2B or B2C digital marketing.
  


• Knowledge of marketing automation tools such as HubSpot, Mailchimp, or Zoho Campaigns.
  


• Familiarity with CRM platforms and lead generation strategies.