AI Native Digital Marketing Lead

AI Native Digital Marketing Leader – B2B Marketing Agency

Role Overview

Blufig
is seeking an ambitious, forward-thinking Marketing Lead to
lead our digital delivery organization and pioneer our next phase of AI-driven
growth. In this high-impact executive role, you will lead a hybrid team
of human specialists and custom AI agents to deliver superior ROI for
our B2B tech clients across Account-Based Marketing (ABM), SEO/AEO, and
Performance Marketing.

You
will bridge strategic marketing leadership with cutting-edge AI
automation—building scalable, AI-agentic workflows to eliminate redundant
delivery tasks, optimizing service delivery, and driving exceptional client
retention and revenue growth.

Role Objective

• AI
  & Delivery Orchestration: Lead and scale Blufig’s digital
  marketing delivery by orchestrating human talent and autonomous AI agents.
  
• Redundant
  Task Automation: Design, build, and deploy custom AI
  agents to automate high-volume, operational tasks across ABM, Search, and
  Paid Media.
  
• Client
  ROI & Business Growth: Own delivery quality, account
  retention, upsells, and measurable pipeline/revenue generation for global
  B2B tech clients.
  

Key Responsibilities

1. AI Transformation &
Process Automation

• AI
  Agentic Workflows: Build, test, and deploy functional
  AI agents and automated workflows (via LLM APIs, custom tools, and
  automation platforms) to streamline execution across all service lines.
  
• Human
  + AI Team Leadership: Lead, structure, and scale a
  high-performing hybrid delivery team—directing human specialists alongside
  AI agents to maximize delivery velocity, accuracy, and margins.
  
• Operational
  Efficiency: Continuous identification and
  elimination of manual, repetitive agency tasks (e.g., report generation,
  lead scoring verification, keyword clustering, ad copy iteration, campaign
  staging).
  

2. Service Line Execution &
Client ROI

Account-Based Marketing (ABM)

• Lead
  end-to-end multi-channel ABM programs (Outbound + Paid) for enterprise and
  mid-market B2B tech clients.
  
• Architect
  multi-touch strategies spanning LinkedIn, Email, Intent Data, Content
  Syndication, and Marketing Automation to drive pipeline, SQLs, and revenue
  influence.
  

Next-Gen Search (SEO, AEO & GEO)

• Oversee
  technical SEO, content strategy, and authority building.
  
• Scale
  Blufig’s Answer Engine Optimization (AEO) and Generative
  Engine Optimization (GEO) capabilities to maximize client
  visibility across ChatGPT, Gemini, Perplexity, Copilot, and Google AI
  Overviews.
  

Performance Marketing & Paid Media

• Direct
  multi-channel paid acquisition across LinkedIn Ads, Google Ads, Meta, and
  third-party media networks.
  
• Maintain
  rigorous standards for CAC, CPL, ROAS, pipeline contribution, and spend
  optimization across all accounts.
  

3. Client Success, Systemization
& Operations

• Executive
  Escalation & Success: Serve as the senior client
  escalation lead, owning delivery excellence, Quarterly Business Reviews
  (QBRs), and CSAT/NPS scores.
  
• Standard
  Operating Procedures (SOPs): Maintain and continuously refine
  scalable agency playbooks, frameworks, and SOPs infused with AI execution
  layers.
  
• Revenue
  Expansion: Partner with account teams to drive
  account growth through proactive upsells, cross-sells, and strategic
  expansion.
  

4. Team Development &
Leadership

• Recruit,
  mentor, and upskill specialists across ABM, Search, Paid Media,
  Automation, and AI tooling.
  
• Implement
  performance metrics (KPIs/OKRs) that reward ownership, speed, and
  continuous AI adoption.
  
• Conduct
  regular capability-building sessions ensuring team certifications across
  HubSpot, Google Ads, GA4, LinkedIn, and modern AI platforms.