AM/DM - Marketing

Primary
Responsibilities:-

v  Marketing
activities- Exhibitions, road shows, demo, advertisements in magazines, bill
board, communication, media planning & designing, internal communication
web marketing etc.

v  Keep
track of all MH related exhibitions in the country and maing a proposal to
the management based on affectivity criteria.

v  Website
management

v  CRM
software management.

v  Market
analysis on monthly basis (Share market on WITS basis, analysis of order
booking by product type, industry segment type).

v  Keep
a track of industrial trends, competitor activities & other developments
in MHE industry and keep the regional managers informed.

v  Competitor
Data analysis and pay close attention to effectiveness of each marketing
activity by frequent communication with sales team.

v  Order
loss/ Win analysis.

v  Reports
and MIS.

v  Managing
and designing Incentive schemes for sales & its implementation.

v  Monitoring & visualizing
the territory coverage by Sales team.

v  When YTD sales/order unit’s
results are behind the target then plan and implement campaigns to recover
delays with PDCA approach.

Secondary
Responsibilities:-

v  Must have excellent
communication skill

v  Relevant work experience in
capital good marketing preferred

v  Must have very good
analytical skill