Analyst, Specialist Business Development Treasures, Consumer Banking Group

Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS offers a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to support customers at every life stage. Our financial solutions are tailored to meet customer needs and deliver long-term value.

Job Purpose

The Treasures Acquisition Manager will be responsible for acquiring “qualified” New-to-Bank (NTB) DBS Treasures clients through a needs-based approach. The role involves working closely with the Treasures Team Lead and Relationship Managers to drive client acquisition, enhance portfolio growth, and maximize revenue through cross-selling and activation of DBS products and services.

Key Accountabilities

• Acquire New-to-Bank (NTB) Treasures clients through structured and need-based engagement strategies
• Conduct events and activities to generate leads and support NTB acquisition
• Leverage internal customer bases across other business units for acquisition opportunities
• Drive incremental Net New Money (NNM) in collaboration with Relationship Managers through CASA/TD growth and cross-selling of Insurance, FX, and Investment products
• Ensure activation of e-Channels (I-Banking / M-Banking / Online MF / Debit Cards) and savings book growth
• Drive cross-sell initiatives and enhance product penetration
• Implement strategies to attract and engage high-potential clients within assigned geographies
• Ensure strict adherence to DBS sales processes, compliance requirements, and regulatory guidelines
• Conduct due diligence and risk reviews during client onboarding

Job Duties & Responsibilities

• Manage NTB acquisition of Treasures accounts with funded balances
• Collaborate with Relationship Managers to grow NNM and revenue through product cross-selling
• Generate referrals for strategic products such as Mortgages, Credit Cards, and other liability/asset products
• Engage clients proactively to identify new business opportunities and deepen relationships
• Ensure adherence to internal policies, regulatory requirements, and operational risk controls
• Conduct client onboarding with appropriate due diligence and compliance checks
• Monitor market trends and competitor activities to identify growth opportunities
• Drive engagement initiatives to strengthen client relationships and brand presence

Requirements

• 2–4 years of experience in NTB acquisition, client acquisition, or banking sales
• Experience in Premium Banking / Wealth / Liability acquisition will be an added advantage
• Strong understanding of financial planning and wealth management products in India
• In-depth knowledge of local market and competitive landscape
• AMFI / IRDAI / FEDAI certifications with BCSBI certification will be an added advantage

Education / Preferred Qualifications

• Graduate / Postgraduate with MBA in a relevant field

Core Competencies

• Strong relationship management and influencing skills
• Self-driven, ambitious, and result-oriented mindset
• Excellent verbal and written communication skills
• Customer-centric approach with strong service orientation
• Ability to identify opportunities and drive business growth
• High level of ownership and accountability

Technical Competencies

• Understanding of banking products including CASA, TD, Insurance, FX, and Investment products
• Knowledge of financial markets and wealth management solutions
• Familiarity with regulatory requirements including KYC, AML, and compliance standards

Work Relationship

• Close coordination with Treasures Team Lead and Relationship Managers for client acquisition and portfolio growth
• Collaboration with internal stakeholders across product, service, and operations teams
• Engagement with cross-functional teams to identify and convert acquisition opportunities

Mandatory Training

• GCAP (Group Customer Acceptance Policy)
• BCAP (Business Customer Acceptance Policy)
• AML (Anti-Money Laundering) and KYC Guidelines
• PIP (Personal Investment Policy)
• ORM (Operational Risk Management)
• Information Security Policy

DBS India – Culture & Behaviours

• Deliver performance through value-based propositions
• Maintain strong customer focus and service excellence
• Uphold the highest standards of integrity and professionalism
• Build knowledge, skills, and competencies continuously
• Execute with speed while ensuring accuracy
• Protect and enhance DBS brand reputation

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