Analytics Consultant - R/SQL/Python

Job Description :Marketing & Customer Analytics: - Provide processes to measure, manage, and analyze marketing activities. - Offer actionable insights and recommendations to optimize marketing ROI and performance efficiency. - Use customer behavior data for market segmentation, predictive analytics, direct marketing, site selection, and customer relationship management.Data Science and Analysis: - Apply scientific methods, processes, and systems to extract knowledge or insights from various forms of data (structured and unstructured). - Employ multivariate statistical techniques such as regression, classification, and segmentation to analyze data. Required Skills and Expertise: - Proficiency in programming languages commonly used in data science such as SQL, Python R and Visualization tools like Power BI, Tableau etc - In-depth knowledge of multivariate statistical techniques, including regression, classification, and segmentation. - Ability to analyze and interpret complex data sets. - Expertise in handling structured and unstructured data. - Skilled in SQL querying with data extraction, transformation, and loading (ETL) processes. - Understanding of marketing metrics and the ability to analyze marketing activities. - Experience in providing insights for optimizing marketing strategies and operations. - Ability to work effectively within a team, particularly in interdisciplinary settings. - Experience in managing projects and delivering results within specified timelines.- Strong analytical and problem-solving skills to address complex business and technical challenges. (ref:hirist.tech)