App Store Optimization Specialist

About the Company

On a mission to give people limitless access to the vast world of Entertainment, Cineverse’s advanced, proprietary technology drives the distribution of over 70,000 premium films, series, and podcasts.

From providing a complete streaming solution to some of the world’s most recognizable brands, to super-serving our network of fan channels – from direct ad sales partnerships to premium global content – we offer more of the stories that move us, and technology that moves us forward. Industry leaders with a history of innovation, Cineverse is powering the future of Entertainment.

Job Title: App Store Optimization Specialist

Overview:

The App Store Optimization Specialist plays a critical role in driving organic app installs, improving install conversion rates, and supporting subscriber acquisition by optimizing metadata, creative assets, and app store discoverability. This role directly impacts organic acquisition growth, install efficiency, and overall streaming subscriber growth. This role is responsible for optimizing and managing app store listings across Cineverse’s streaming portfolio for Apple App Store and Google Play Store.

Key Responsibilities

• Manage intake, optimization, and publishing of app store listings for Cineverse Streaming apps.


• Build and maintain ASO trackers and performance dashboards, ensuring listing updates, keyword optimization, and creative assets are implemented accurately and on schedule.


• Coordinate workflows between Marketing, Creative, Product, and Programming teams to ensure app store listings align with content releases, campaign launches, and subscriber acquisition initiatives.


• Optimize app metadata including titles, descriptions, keyword fields, screenshots, and preview assets using researched keywords to improve discoverability and install conversion rates.


• Support app store submission and release processes, ensuring listings are published correctly and troubleshooting submission or listing issues as needed.


• Maintain consistent communication with stakeholders, proactively identifying optimization opportunities, listing performance risks, or submission issues and escalating as needed.


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Required Skills & Qualifications

• 3-5 years of experience in App Store Optimization, mobile growth marketing, or digital marketing


• Bachelor’s degree in Marketing, Business, Analytics, or related field required


• Strong understanding of Apple App Store and Google Play Store ecosystems


• Experience conducting keyword research and optimizing app store metadata


• Experience analyzing install performance and conversion metrics


• Strong analytical and reporting skills


• Strong attention to detail

Preferred Qualifications

• Experience in streaming, media, gaming, or consumer entertainment


• Experience with ASO tools


• Experience with attribution platforms


• Preferred certifications or experience in ASO, SEO or mobile growth marketing.