Apps Monetisation Manager (Ads & IAP)

Company: Oogway Apps (oogwaysapps.com)

Function:Growth / Monetisation

Location:[City / Remote / Hybrid]

Reports to:[Head of Growth / Head of Product / COO]

Employment type:Full-time

About Oogway Apps

Oogway Apps builds and operates a portfolio of mobile apps across gaming and non-gaming categories. We are looking for a monetisation owner who can grow revenue across the portfolio while protecting user experience and retention.

Role Overview

You will own the monetisation strategy and execution for a set of apps in the Oogway portfolio, covering both ad revenue (IAA) and in-app purchases and subscriptions (IAP). You will work with product, engineering, UA/marketing, design, and analytics to design monetisation systems, run experiments, optimise yield, and improve LTV and ARPDAU, while keeping ROAS and retention healthy.

Key ResponsibilitiesAd monetisation

• 
  

  Own ad revenue for assigned apps across rewarded, interstitial, banner, native, app-open, and MREC formats.

  
  


• 
  

  Manage mediation platforms (e.g., AppLovin MAX, Google AdMob/AdMob Mediation, IronSource/LevelPlay, Unity LevelPlay) and ad network integrations (e.g., Meta Audience Network, Unity Ads, Mintegral, Pangle, Liftoff/Vungle, InMobi, Moloco).

  
  


• 
  

  Optimise waterfalls and bidding setups, floor prices, placements, frequency caps, pacing, and ad-unit configurations by geo, user cohort, and app version.

  
  


• 
  

  Run A/B tests on ad placements, formats, timing, and session-level ad load to maximise ARPDAU without hurting retention or session length.

  
  


• 
  

  Monitor fill rates, eCPMs, show rates, latency, and ad quality, and work with partner account managers to resolve issues and unlock better demand.

  
  


• 
  

  Ensure ad quality and compliance through creative filtering, category blocking, and malicious or misleading ad monitoring.

  
  

IAP and subscription monetisation

• 
  

  Own IAP and subscription revenue, including pricing, packaging, offers, paywalls, trials, and promotions.

  
  


• 
  

  Design and test store catalogues, price points, regional pricing, bundles, starter packs, and limited-time offers (gaming), and paywall designs, trial structures, and annual-vs-monthly mix (non-gaming).

  
  


• 
  

  Work on conversion, payer penetration, ARPPU, renewal rate, churn, and win-back strategies.

  
  


• 
  

  Manage subscription tooling and billing infrastructure (e.g., RevenueCat, Adapty, native Google Play Billing / StoreKit).

  
  

Hybrid monetisation and LTV

• 
  

  Build the right mix of ads and IAP for each app based on genre, audience, and geography.

  
  


• 
  

  Model LTV by cohort, channel, and geo, and partner with the UA team to set bidding targets and payback windows.

  
  


• 
  

  Identify new revenue levers such as offerwalls, rewarded video economies, sponsorships, or premium tiers.

  
  

Analytics and reporting

• 
  

  Build and maintain dashboards for revenue, ARPDAU, eCPM, impressions per DAU, conversion, ARPPU, LTV, and ROAS.

  
  


• 
  

  Run cohort, funnel, and segmentation analysis to find opportunities and diagnose revenue drops.

  
  


• 
  

  Deliver weekly and monthly performance reports with clear insights, forecasts, and recommendations.

  
  

Cross-functional collaboration

• 
  

  Work with product and design to integrate monetisation into game economies and app flows without harming the experience.

  
  


• 
  

  Work with engineering on SDK integrations, updates, QA, and release management for ad and billing SDKs.

  
  


• 
  

  Work with UA/marketing to align monetisation with acquisition strategy and ensure positive unit economics.

  
  


• 
  

  Keep apps compliant with Google Play and App Store policies, privacy regulations (GDPR, CCPA), consent frameworks (CMP/UMP), ATT, and COPPA where relevant.

  
  

RequirementsMust have

• 
  

  3–6 years of experience in mobile app monetisation, ad ops, or product growth, with hands-on ownership of ad revenue and/or IAP.

  
  


• 
  

  Strong working knowledge of mediation platforms, programmatic and bidding concepts, and ad network ecosystems.

  
  


• 
  

  Proven track record of improving ARPDAU, eCPM, conversion, or LTV through structured experimentation.

  
  


• 
  

  Solid understanding of mobile metrics: retention, ARPDAU, LTV, ROAS, payer conversion, eCPM, fill rate.

  
  


• 
  

  Strong analytical skills, with comfort in spreadsheets and SQL, and in BI tools (Looker Studio, Tableau, Power BI, Metabase, or similar).

  
  


• 
  

  Experience with A/B testing tools (Firebase Remote Config, Google Optimize alternatives, Unity Remote Config, or in-house frameworks).

  
  


• 
  

  Excellent communication skills and the ability to influence product and engineering decisions.

  
  

Good to have

• 
  

  Experience across both gaming (hyper-casual, casual, hybrid-casual, midcore) and non-gaming (utility, productivity, lifestyle, edtech, photo/video) apps.

  
  


• 
  

  Experience with subscription apps and paywall optimisation.

  
  


• 
  

  Familiarity with attribution and analytics tools (AppsFlyer, Adjust, Singular, Firebase, GameAnalytics, Amplitude, Mixpanel).

  
  


• 
  

  Understanding of Python or scripting for automation and reporting.

  
  


• 
  

  Knowledge of privacy, consent, and platform policy requirements.

  
  


• 
  

  Experience working with publisher or ad network account managers to negotiate better terms.

  
  

Key Performance Indicators

• 
  

  Total monetisation revenue (ads + IAP) for assigned apps

  
  


• 
  

  ARPDAU and ARPU/LTV growth

  
  


• 
  

  Ad eCPM, fill rate, and impressions per DAU

  
  


• 
  

  IAP and subscription conversion, ARPPU, and renewal rate

  
  


• 
  

  ROAS and LTV-to-CAC payback

  
  


• 
  

  Number and win-rate of monetisation experiments

  
  


• 
  

  Retention and session-length guardrails (no negative impact from monetisation changes)

  
  

What Success Looks Like

• 
  

  First 30 days: Learn the portfolio, audit current monetisation setups, and identify quick wins.

  
  


• 
  

  First 90 days: Launch a prioritised experiment roadmap and show measurable ARPDAU or conversion gains on key apps.

  
  


• 
  

  First 6–12 months: Establish a scalable monetisation playbook for the portfolio, with improved LTV and ROAS across assigned apps.

  
  

What We Offer

• 
  

  Ownership of monetisation across a diverse app portfolio

  
  


• 
  

  Direct impact on revenue and a seat at the table for product decisions

  
  


• 
  

  A fast-moving environment with room to experiment

  
  


• 
  

  Competitive compensation: [Salary range / performance incentives]

  
  

How to Apply

Send your resume and a short note on a monetisation win you drove (what you changed, how you tested it, and the impact) to [email / application link].

Email ID: [email protected]