Area Manager - Retail Sales (BANGALORE)

Responsibilities & Key Deliverables

Key Responsibility Area’s

Sales :

• Business Plan – Setting up goal for the area to increase market share.


• Registered Maximum Order Booking for Retails Business in area to meet or exceed monthly, quarterly, and annual sales targets.


• Ensure execution of sales process in the Areas adhering to Operating Policies & Monitor sales


• Liaise with Customer Base & Various channels like Dealers, Freelancers, Engineering  Consultants, Electrical/Civil Contractors, Government Departments, Manufacturing Units etc.


• Bagged Maximum Bulk Orders/Intuitional Business/ Govt. orders etc.

Marketing :

• Proposed and execute sales strategies along with HO for the specific needs and opportunities in the assigned territory, including product positioning and pricing strategies with dealers.


• Identify potential market / industry segments within the area.


• Liaise with customers, Influencers, Freelancers & Channel Partners to Maximize Enquiry Base through presence & reach.


• Stay informed on industry trends, market conditions, and competitor activities to adapt sales strategies and position diesel generators effectively within the market.


• Co-ordinate and conduct Various Strategic Marketing activities with OEM & Dealer team such as Exhibitions, Road Show, Customer Meet, and Consultant/Contractor Meet, Service Campaigns etc.


• Develop long-term relationships with channel partners, freelancers, customers regularly engaging with them to understand their needs, challenges, and objectives.


• Monitor & track competition activities, propose & execute appropriate competitive strategy to increase Market Share & new market segments.


• Organised various sales promotional activities to increase brand awareness, entry into new customer segment,  various campaigns for more market visibility etc.

Dealer Management :

• Analyze, evaluate & propose dealer’s appointment as per policy.


• Active Participation in Manpower deployment at dealer end in assigned area and their reporting and activity monitoring.


• Ensure training, support to dealer team and monitor performance in order to ensure timely support & resolution to Customers queries to increase customer base/repeated buyers.


• Provide accurate sales forecasts for the territory based on historical data, current market trends, and lead generation activities.


• Efficiently manage the assigned territory by covering all key markets, ensuring no opportunities are missed and all customers are serviced in a timely manner.

Financial:

• Close monitoring of product pricing into the market.


• Monitor competition product price positioning and plan our product positioning

Experience

12-17 years

Industry Preferred

Qualifications

General Requirements

Key Skills :

• Communication Skills


• Presentation


• Leadership to develop strong relations with the Dealers and customers


• In depth knowledge of Diesel Genset and  understand for better co-ordination


• Market Intelligence / Market Trend 


• Professional Approach


• Team Management


• Negotiation and technical knowledge

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