Area Sales Executive

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Job Description

Sales Delivery & Business Performance​

• Drive achievement of primary and secondary sales targets for the assigned territory​
• Break down monthly targets into actionable plans for distributors and team members​
• Monitor sales performance regularly and take corrective actions to address gaps​
• Ensure timely and accurate forecasting, billing, and collections within the area​
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Distribution & Market Execution​

• Expand and strengthen distribution network to improve numeric and weighted reach​
• Ensure product availability, stock norms, and effective servicing across outlets​
• Drive visibility, merchandising, and execution of trade schemes in the market​
• Monitor competitor activities and implement counter-strategies to protect and grow market share.​

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Team Management & Capability Development​

• Lead, coach, and develop ASOs to enhance productivity, coverage, and execution quality​
• Conduct regular joint field work to improve selling effectiveness and on-ground execution​
• Set clear performance expectations and support team members in achieving their targets​
• Drive engagement, discipline, and timely reporting within the team​
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Channel & Stakeholder Management​

• Build and maintain strong relationships with distributors, retailers, and key channel partners​
• Ensure efficient distributor operations including billing, collections, and ROI management​
• Resolve market issues, customer complaints, and operational challenges in a timely manner​
• Collaborate with internal stakeholders to ensure smooth execution of business plans and initiatives​