Area Sales Executive

Company Description

Established in 1986, Kaleva Sweets is a renowned QSR and FMCG brand located in the heart of New Delhi. With a legacy of four generations, we specialize in a wide variety of sweets, namkeen, and other delectable treats. Kaleva Sweets is committed to fulfilling the diverse taste preferences of our customers and aims to provide satisfaction for every occasion. From the rich milk-based sweets of the east to the decadent treats of the west, the spicy namkeen of the north to the tempting paks of the south, our products are prepared in a hygienic kitchen and served with utmost care and affection.

Job Summary: As an Area Sales Executive, you will be responsible for managing and expanding our offline distribution network for packed food products across various cities in India. You will play a crucial role in building brand visibility, acquiring new customers, and ensuring optimal product placement and availability.

Responsibilities:

Market Expansion:

• Identify and prioritize key cities and areas for distribution expansion based on market potential and company strategy.
• Develop and execute strategic plans to penetrate new markets and increase market share.

Distribution Management:

• Establish and maintain strong relationships with distributors, wholesalers, and retailers in assigned territories.
• Ensure timely delivery of products to distributors and retailers to maintain optimal inventory levels.

Sales and Revenue Generation:

• Achieve sales targets and objectives for the assigned territory.
• Implement promotional activities and marketing campaigns to drive sales growth and brand awareness.

Market Intelligence:

• Monitor competitor activity and market trends to identify opportunities for growth and potential threats.
• Provide feedback to management on market conditions, competitor activities, and customer preferences.

Training and Development:

• Conduct product training sessions for distributors, retailers, and sales team members to ensure they are well-versed with product features and benefits.

Reporting and Analysis:

• Prepare and submit regular sales reports, forecasts, and other relevant documentation as required by management.
• Analyze sales data and market insights to make informed decisions and adjustments to sales strategies.

Qualifications:

• Bachelor's degree in Business Administration, Marketing, or related field.
• Proven experience as a Sales Executive or similar role in the FMCG sector, preferably with exposure to packed food products.
• Strong understanding of distribution channels and experience in managing distributors and retailers.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to travel extensively within assigned territory and work independently.
• Result-oriented with a focus on achieving sales targets and driving business growth.
• Proficiency in MS Office (Word, Excel, PowerPoint) and familiarity with CRM software is preferred.

Benefits:

• Competitive salary and performance-based incentives.
• Travel allowances and reimbursement for business-related expenses.
• Opportunities for career growth and development within a fast-paced, entrepreneurial environment.
• Comprehensive training programs and continuous learning opportunities.

Join Us: If you are passionate about sales, thrive in a dynamic environment, and have a strong desire to contribute to the growth of a leading FMCG brand, we invite you to apply for the Area Sales Executive position. Take the next step in your career with us and be part of our journey to make nutritious and delicious packed food products accessible to consumers across India.