Area Sales Executive (MTO)

Job Title: Area Sales Executive – MTO
Location: Bangalore
Business Unit: Yale Retail
Reporting To: Key Accounts Manager

Position Summary: We are seeking a dynamic and result-oriented Area Sales Executive to drive Modern Trade Retail sales growth and strengthen Yale's market presence across South Based out in Bangalore / Hyderabad. The ideal candidate will have hands-on experience in Modern Trade sales, strong relationship-building skills, and the ability to execute sales plans effectively while ensuring superior in-store visibility and customer engagement.

Key Responsibilities:

• Achieve monthly and quarterly sales targets within the assigned territory.


• Manage / support the team of new and existing promoters to ensure excellent in-store execution and productivity.


• Develop strong relationships with retail partners and key store personnel.


• Ensure product availability, merchandising, pricing, and brand visibility across all assigned outlets.


• Identify new retail partners (electronics stores) and onboard to expand market coverage.


• Monitor stock levels and coordinate with HO & store buying team to ensure timely replenishment.


• Conduct regular market visits to track competition, pricing, and promotional activities.


• Execute company sales and marketing initiatives to maximize business opportunities.


• Prepare daily, weekly, and monthly sales reports, market feedback, and expense statements.


• Resolve MTO concerns promptly while maintaining high service standards.


• Coordinate with the Key Accounts Manager and cross-functional teams to achieve business objectives.

Skills & Competencies:

• Strong communication and interpersonal skills.


• Good negotiation and relationship management abilities.


• Target-driven with a proactive and customer-focused approach.


• Ability to work independently and manage territory efficiently.


• Proficiency in MS Excel, PowerPoint, and Outlook.

Qualifications & Experience:

Graduate in any discipline.

• 3–5 years of experience in Modern Trade Sales (consumer durables/electronics preferred).


• Experience in EBO channel sales and MTO management will be an added advantage.


• Fluency in English, Hindi, Tamil, Telugu, Kannada & Malayalam


• Willingness to travel extensively within Bangalore and nearby markets.

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