Area Sales Manager

• Achieve monthly primary and secondary sales targets for the assigned area.
  
• Conduct monthly sales forecasting and planning, keeping in mind the shelf life of beverage products.
  
• Build and maintain strong relationships with key clients and trade partners.
  
• Lead channel management efforts to maximize reach and product availability.
  
• Ensure cost -effective operations and manage expenses within the set budget.
  
• Allocate field force effectively by assessing individual team capabilities.
  
• Mentor and motivate the sales team to achieve targets and improve performance.
  
• Monitor and ensure the execution of trade promotions and market activities.
  
• Submit regular reports and insights on market trends, team performance, and target achievements.
  

Requirements

• Proven experience in the beverages sector (must -have).
  
• Excellent knowledge of the general trade channel
  
• Demonstrated success in target achievement and team leadership.
  
• Bachelor’s degree in Business, Marketing, or a related field. An MBA is a plus.
  
• Excellent communication, analytical, and people management skills.
  

Benefits

• Competitive salary with performance -based incentives
  
• Opportunity to grow with a fast -scaling beverage brand
  
• Collaborative and energetic work environment