Area Sales Manager

The Area Sales Manager is responsible for driving profitable sales growth and achieving order targets across the assigned territory in India. The role develops territory sales plans, builds customer and channel relationships, identifies market and application opportunities, and advances opportunities through negotiation and close. This position works closely with internal commercial and technical teams to deliver responsive, application-based solutions and support growth in India. 

KEY RESPONSIBILITIES:

• Develop and execute an annual territory sales plan aligned with business objectives and assigned order and revenue targets.


• Build and maintain a healthy opportunity pipeline and provide accurate forecasts, activity updates, and market intelligence through Salesforce.


• Monitor performance against plan and take corrective action to improve conversion, profitable growth, and customer coverage.


• Develop strong relationships with key customers, distributors, representatives, consultants, and market influencers.


• Identify customer needs and coordinate application-based technical and commercial solutions with internal teams.


• Lead customer meetings, product presentations, proposal development, negotiations, and closing activities.


• Ensure timely follow-up on leads, quotations, open opportunities, and customer commitments.


• Identify new markets, applications, accounts, and channel opportunities that support growth in India.


• Develop and support channel partners to strengthen market coverage, product knowledge, and sales execution.


• Represent the company at relevant trade shows, customer seminars, and industry events, as assigned.


• Collaborate across functions to support proposals, order execution, customer issue resolution, pricing initiatives, and business planning.


• Maintain accurate CRM records and conduct business in accordance with company policies, applicable laws, and ethical standards. 

REQUIREMENTS FOR THE POSITION:

• Bachelor’s degree in Engineering, Science, Business, Marketing, or a related field, or an equivalent combination of education and experience.


• Minimum of 5 years of technical, industrial, or capital equipment sales or related business development experience.


• Demonstrated success managing a territory, developing a pipeline, and achieving sales or order targets in a business-to-business environment.


• Ability to understand technical specifications and customer applications and translate them into practical commercial solutions.


• Strong business judgment, negotiation, presentation, relationship-management, organization, and closing skills.


• Proficiency with Salesforce or a comparable CRM system and Microsoft Office applications.


• Professional English communication skills and the ability to travel regularly within India and internationally when required.


• Demonstrated ability and willingness to use AI tools to improve productivity, decision-making, work quality, and to reduce costs. The successful candidate must be able to identify appropriate AI use cases and critically evaluate AI-generated outputs