Area Sales Manager (ASM)

Summary:

Responsibilities

• Appoint and manage distributors, wholesalers, and modern trade partners
  
• Conduct market research to identify selling possibilities and evaluate customer needs.
  
• Actively seek out new sales opportunities through field sales.
  
• Achieve monthly & quarterly sales targets across assigned respective areas.
  
• Monitor competitor activities and market trends
  
• Conduct market visits, ensure merchandising & product visibility
  
• Manage and train field sales executives / promoters
  
• Negotiate/close deals and handle complaints or objections.
  
• Ensure effective execution of trade promotions and schemes
  
• Collaborate with the team to achieve better results.
  
• ​Analyze sales reports and present performance insights to management
  

Requirements:

• 6–8 years of FMCG sales experience or Equivalent experience (Food category preferred)
  
• Strong knowledge of Tamil Nadu, Karnataka, Andhra Pradesh and Telangana retail & distributor network of assigned areas
  
• Thorough understanding of marketing and negotiating techniques.
  
• Fast learning speed and a passion for sales
  
• Self -motivated with a results -driven approach.
  
• Ability to lead and motivate a sales team
  
• Willingness to travel extensively
  
• Proven track record of target achievement