Area Sales Manager - East

o   Sales & Revenue Management

•         Achieve zonal revenue targets across product
categories and territories.

•         Forecast and track zone -wise sales performance
on a monthly/quarterly basis.

•         Implement strategies to improve market
penetration and drive growth.

o   Dealer & Channel Management

•         Identify, onboard, and nurture high -potential
dealers and channel partners.

•         Monitor dealer performance and ensure
adherence to brand and business standards.

•         Resolve dealer issues promptly and strengthen
channel relationships.

o   Business Development

•         Identify white spaces and new business
opportunities within the zone.

•         Launch new products or categories with a
go -to -market strategy.

•         Build competitive intelligence and adapt
strategies accordingly.

o   Team Leadership

•         Lead, motivate, and develop a team of Area
Sales Managers and Sales Executives.

•         Set clear goals, review performance, and
support training initiatives.

•         Foster a high -performance culture focused on
results and accountability.

o   Reporting & Insights

•         Provide regular performance updates, market
insights, and competitor analysis to senior leadership.

•         Ensure the adoption of CRM tools and
data -driven decision -making across the sales team.