Area Sales Manager (Fan System Manufacturing) - Kolkata

JOB DESCRIPTION

Designation: Area Sales Manager
Location: Kolkata, West Bengal
Department: Sales & Marketing
Reporting To: Head – Sales

About the Role

We are looking for an experienced and result-oriented Area Sales Manager to drive sales growth, develop customer relationships, and expand the market presence in the assigned territory. The candidate will be responsible for achieving sales targets, managing existing customers, developing new business opportunities, and coordinating with internal teams to ensure smooth execution of orders.

Key Responsibilities

• Achieve assigned sales and revenue targets for the Kolkata and assigned Eastern India territory.


• Develop and maintain strong relationships with consultants, contractors, dealers, distributors, OEMs, and end customers.


• Identify and generate new business opportunities through market development and customer visits.


• Handle sales enquiries, prepare quotations, negotiate with customers, and follow up for order closure.


• Conduct regular market visits to understand customer requirements, competitor activities, and market trends.


• Develop and maintain a healthy sales pipeline and provide regular sales forecasts.


• Coordinate with Engineering, Estimation, Production, PPC, Purchase, and Finance teams for smooth execution of customer orders.


• Monitor outstanding payments and coordinate with customers for timely collections.


• Prepare regular sales reports, MIS, visit reports, and market feedback.


• Participate in customer meetings, product presentations, exhibitions, and technical discussions.


• Support channel development and appoint/develop suitable dealers or business partners wherever required.


• Ensure customer satisfaction and resolve commercial or service-related issues in coordination with the concerned departments.

Products to Handle

Air Distribution, Air Control & Ventilation Products, including Grilles & Diffusers , Louvers , Dampers Sound Attenuators, Axial Fans, Centrifugal Fans, Jet Fans

Candidate Profile

• Qualification: Bachelor’s degree in Engineering / Business Administration / Marketing or relevant field.


• Experience: 5–8 years of relevant experience in HVAC / Air Distribution / Ventilation / Building Services / Industrial Products sales.


• Strong understanding of the Kolkata and Eastern India market.


• Experience in B2B sales, project sales, channel sales, or institutional sales will be preferred.


• Good communication, negotiation, presentation, and relationship-management skills.


• Strong business development and target-oriented approach.


• Willingness to travel extensively within the assigned territory.

Key Competencies

• Business Development


• Territory Management


• Customer Relationship Management


• Negotiation Skills


• Sales Planning & Forecasting


• Market Analysis


• Technical & Product Knowledge


• Communication & Presentation


• Collection & Receivables Management


• Team Coordination

Key Performance Indicators (KPIs)

• Achievement of monthly/annual sales targets


• New customer and project acquisition


• Order conversion ratio


• Sales pipeline development


• Customer retention and satisfaction


• Collection and outstanding payment performance


• Territory growth and market penetration