Area Sales Manager - Kolkata

Company : Pepsico

Job Type : Full Time

Kolkata, West Bengal

Number of Applicants

:

000+

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Job Description - Area Sales Manager - Kolkata

Overview

ASM is the first managerial role that is responsible for handling distributors ranging in scale & handles a team of customer executives on company payroll. ASM is responsible for coaching CEs to plan, deploy and execute joint business plans and driving sustainable sale capability of their distributor.

ASM will be instrumental in resolving market challenges, growing business and ensuring smooth operations in each territory, within entitled discount budget. ASMs also works with marketing team, sales development team, revenue management and supply chain team to have correct go to market model, execute branding agendas, and ensure stock availability.

Responsibilities

Strategy and AOP

AOP target planning & tracking for CEs that are consistent with Unit plan

Execute necessary plans to consistently grow shares in each category as per plan

Ensure transparent communication to the field team including partners

Managing discounts and distributor margins

Setting up and Retiring DB channels and guide on standard operating procedures

Market Share

Improve market share by increasing net distribution and weighted distribution

Activate brands - Pack wise & channel wise activities to improve Market Share

Ensure asset productivity and drive corporate/regional marketing agenda

Develop team capabilities to address channel partner stability related issues