Area Sales Manager - Uttar Pradesh

Summary

Responsibilities

• Achieve and exceed monthly, quarterly, and annual primary and secondary sales targets across all product categories, including biscuits, cakes, juices, and chocolates.
  
• Monitor daily sales reports (DSR), analyze performance trends, and implement timely corrective actions to ensure target attainment.
  
• Expand and manage the distributor and super -stockist network to drive deeper market penetration in underserved areas.
  
• Evaluate and optimize the ROI of existing channel partners while onboarding new distributors in untapped regions.
  
• Maintain optimal inventory levels at distributor points to prevent stock -outs and overstocking.
  
• Lead, mentor, and motivate a team of Sales Officers and Pilot Sales Representatives through regular field visits, coaching, and performance tracking.
  
• Ensure strict adherence to beat plans and monitor team KPIs to drive accountability and efficiency.
  
• Execute trade marketing initiatives and promotional campaigns with a focus on maximizing impact and ROI.
  
• Ensure consistent product visibility and high -quality merchandising at all Point of Sale (POS) locations.
  
• Collect and analyze market intelligence on competitor pricing, product launches, and promotional strategies to inform business decisions.
  

• Bachelor’s degree in any discipline (mandatory); MBA/PGDM in Marketing or Sales preferred.
  
• 4–8 years of proven experience in FMCG sales, with a strong background in General Trade (GT) operations.
  
• Demonstrated experience managing a sales team and overseeing a distributor network.
  
• Prior experience in the biscuits, confectionery, or beverage segment is highly desirable.
  
• Strong command of GT channel dynamics and channel sales strategies.
  
• Excellent negotiation, interpersonal, and relationship management skills.
  
• Ability to interpret sales data and derive actionable insights for performance improvement.
  
• Proficiency in MS Office (Excel, PowerPoint) for reporting and analysis.
  
• Fluency in the local language is mandatory for effective market engagement.
  

What We Offer

• Competitive salary with performance -based incentives.
  
• Comprehensive health and wellness benefits.
  
• Opportunity to lead and grow within one of India’s most trusted FMCG brands.
  
• Clear and structured career progression paths within the organization.