ASO Expert

Key Responsibilities:

• Develop and execute comprehensive ASO strategies to improve app visibility and organic downloads.
• Conduct thorough keyword research and analysis to identify high-impact keywords for app optimization.
• Optimize app metadata, including app titles, descriptions, keywords, and promotional text, to enhance search rankings and conversion rates.
• Lead A/B testing initiatives for app icons, screenshots, and promotional images to optimize click-through and conversion rates.
• Monitor and analyze ASO metrics and performance data to track progress and identify optimization opportunities.
• Collaborate closely with cross-functional teams 
• Provide insights and recommendations based on data-driven analysis to improve app store presence and user engagement.
• Additional responsibilities may be assigned based on evolving needs and your growing skills.

Requirements:

• Expertise in ASO tools and platforms (e.g., App Annie, Sensor Tower, Mobile Action) to conduct keyword research, competitor analysis, and performance tracking.
• Strong analytical skills with the ability to interpret data and trends to drive informed decisions.
• Excellent communication skills, both verbal and written, with the ability to present findings and recommendations effectively.
• Detail-oriented with a passion for continuous learning and staying updated with industry trends and best practices.
• Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously.

Preferred Skills:

• Experience with app analytics platforms (e.g., Google Analytics, Firebase Analytics) to track user behavior and app performance.
• Familiarity with UX/UI design principles and their impact on app store assets.
• Previous experience with app localization and international ASO strategies is a plus.