Assistant Brand Manager

About Us

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialization of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.

Assistant Brand Manager – Content and Campaigns 

Role summary 

Support end‑to‑end content and campaign execution for brands, translating strategy into measurable demand. Own the planning, production, and performance of omnichannel assets across HCP, patient, partnering closely with Sales, Medical, Brand managers and corporate communications, digital and access teams to deliver brand objectives. 

Key responsibilities 

• Content strategy and planning: Build annual and quarterly content calendars aligned to brand objectives, indication priorities, and competitive milestones; define narratives, claims, and messaging frameworks per audience in coordination with Brand leaders 

• Campaign development: Design and execute integrated campaigns (email, events/MDT activations, webinars, social, in hospital materials) with clear ICPs, channel mixes, and KPIs 

• Asset creation and governance support for brand managers: Brief, produce, and localize assets (detail aids, leave behinds, videos, digital banners, infographics, tender packs) ensuring compliance with AZ standards and local regulations. 

• Omnichannel operations: Coordinate workflows with agencies and internal creative teams; traffic assets, manage version control, and ensure on time deployment in CRM/MA tools. 

• Process excellence: Improve briefing templates, approval flows, and asset repositories, budget management; uphold brand consistency across touchpoints and veeva related activities 

• Above brand campaign planning, Understand the thematic needs and narratives for above brand campaigns and run execution along with Communication and medical team.

Skills/Experience/Education 

2–4 years in brand/marketing roles with hands on campaign execution and content production; exposure to healthcare or regulated industries advantageous.  Scientific content experience  Innovative campaign channel experience  Education: open to content.

Working model 

• Reporting: Senior marketing manager, Lung cancer 

• Collaboration: Sales, Medical Affairs, Access, Digital and Agency partners 

• Location: Mumbai 

• Employment type: Fulltime 

 Why AstraZeneca?

At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth, and development. We’re on an exciting journey to pioneer the future of healthcare.

You can find alternative messaging to use in the ‘Global Talent Attraction Story messaging’ section of the Global Playbook on the Employer Brand Portal - try to use other examples in order to make it different for candidates!

So, what’s next?

Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.

Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available, and we hope it’s yours.

If you’re curious to know more then please reach out to (contact person) We welcome with your application, no later than (Month) (XX)

Where can I find out more?

Our Social Media, Follow AstraZeneca on LinkedIn https://www.linkedin.com/company/1603/

Follow AstraZeneca on Facebook https://www.facebook.com/astrazenecacareers/

Follow AstraZeneca on Instagram https://www.instagram.com/astrazeneca_careers/?hl=en

If you have site, country or departmental social media then feel free to switch any of the above links.

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.