Assistant Manager - Ad Sales

Assistant Manager – Ad Sales (SET & SAB)

Location: Gurugram| Function: Sales | Reports to: Manager - Ad Sales

Purpose: Drive revenue growth for the channel by closely tracking the local market and liaising with existing and prospective clients thereby enabling and executing the sales strategy of the organization.

Key Responsibilities:

• Participate in the annual sales planning process providing relevant data, insights, forecasts, etc.


• Review the prioritized objectives for the region and channel, draft action plans and identify ways to achieve the laid down target


• Provide local market intelligence to the Group Head and help the Group Head in drafting plans to ensure a unified action in order to deal with any anticipated changes


• Study the content plan for the year and identify ways to enhance monetization


• Track own sales achievement vs. plan on monthly and quarterly basis, and deploy action-plans to exceed the sales plan target for the year


• Liaise seamlessly with the channel teams and identify ways to drive revenues by projecting the strength of the content to the clients


• Approach new and prospective clients/ agencies and deliver sales pitch in order to influence the clients and secure the sale


• Provide appropriate support to the Group Head in framing business pitch for large deals with clients


• Coordinate seamlessly with all internal stakeholders to drive higher revenues for the channel and escalate in case of any issues


• Liaise seamlessly with the Sales Coordination team to ensure high level of serviceability to the clients; take appropriate steps in case of any issue to ensure highest level of client satisfaction


• Track collections and support the Receivable Management team in order to minimize bad debts


• Maintain and leverage relationships with clients/ agencies in order to secure market intelligence


• Drive client retention by networking with clients frequently to understand their business requirements and expectations from the channel


• Reach out to new and prospective clients and position the channel favorably in order to secure business for the Network

Key Metrics:

• Revenues from new clients


• Sales plan for the year


• Sales achievement vs. targets


• Increase in wallet share


• Yield %


• Collections


• Client retention


• New clients added

Behavioural Competencies:

• Effective collaboration


• Execution excellence


• Communicating to influence


• Customer focus

Technical Competencies:

• Understanding of the broadcast industry


• Understanding of competition landscape in the market


• Understanding of network’s offerings


• Understanding of clients expectations and requirements

Why join us?

 Sony Pictures Networks India (SPNI) is the consumer-facing identity of Culver Max Entertainment Private Limited which is an indirect wholly owned subsidiary of Sony Group Corporation, Japan. A leading media and entertainment conglomerate, SPNI comprises 28 Premium Channels in both SD and HD formats, including leading Hindi General Entertainment Television Channels - Sony Entertainment Television; Sony SAB and Sony PAL; Marathi General Entertainment Channel - Sony Marathi; Bangla General Entertainment Channel - Sony AATH; Hindi Movie Channels - Sony MAX, Sony MAX 1, Sony MAX 2 and Sony WAH; renowned destination for sports fans - Sony Sports Network comprising Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3, Sony Sports Ten 4, Sony Sports Ten 5; Kids Entertainment Channel - Sony YAY!; English Movie Channel - Sony PIX; Factual Entertainment Channel - Sony BBC Earth; Free Ad-Supported Streaming Television (FAST) channel in the US and Canada – Sony KAL; Digital entertainment OTT platform - Sony LIV and the independent production venture for original content and IPs for TV and digital media - Studio NEXT. This Network reaches out to over 700 million viewers in India and is available in over 150 countries.

Recognised as an employer of choice within and outside the media industry, SPNI is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, Exemplars of Inclusion in AVTAR & Seramount’s Most Inclusive Companies Index 2024 and listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount. In recognition of the company’s unique workplace culture and exceptional people practices SPNI won the ET Future Skills 2024 for Best Learning Program Supporting Change Transformation Business Strategy, and the TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program.

SPNI is in its 30th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.

For more information, log onto www.sonypicturesnetworks.com