Assistant Manager - Brand Solutions, Ad Sales

AREAS OF RESPONSIBILITY

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 AREA

KEY ACTIVITIES

KEY METRICS

1

Executing the sales strategy

• Participate in the annual sales planning process providing relevant data, insights, forecasts, etc.


• Review the prioritized objectives for the region and channel, draft action plans and identify ways to achieve the laid down target


• Provide local market intelligence to the Group Head and help the Group Head in drafting plans to ensure a unified action in order to deal with any anticipated changes


• Study the content plan for the year and identify ways to enhance monetization

• Sales plan for the year


• Revenues from new clients

2

Driving sales revenues

• Track own sales achievement vs. plan on monthly and quarterly basis, and deploy action-plans to exceed the sales plan target for the year


• Liaise seamlessly with the channel teams and identify ways to drive revenues by projecting the strength of the content to the clients


• Approach new and prospective clients/ agencies and deliver sales pitch in order to influence the clients and secure the sale


• Provide appropriate support to the Group Head in framing business pitch for large deals with clients


• Coordinate seamlessly with all internal stakeholders to drive higher revenues for the channel and escalate in case of any issues


• Liaise seamlessly with the Sales Coordination team to ensure high level of serviceability to the clients; take appropriate steps in case of any issue to ensure highest level of client satisfaction


• Track collections and support the Receivable Management team in order to minimize bad debts

• Sales achievement vs. targets


• Increase in wallet share


• Yield %


• Collections

3

Building relationships with the client

• Maintain and leverage relationships with clients/ agencies in order to secure market intelligence


• Drive client retention by networking with clients frequently to understand their business requirements and expectations from the channel


• Reach out to new and prospective clients and position the channel favorably in order to secure business for the Network

• Client retention


• New clients added