Assistant Manager Digital Marketing

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About the Role  

We are looking for an Assistant Manager – Digital Marketing to lead our digital marketing team, manage client accounts and drive performance-focused marketing strategies. This role requires a combination of team leadership, campaign management, analytics, client coordination and strategic thinking.

Key Responsibilities  

• Lead, mentor and manage digital marketing team members.
  

• Plan and execute digital marketing strategies across client accounts.
  

• Manage and review Google Ads, Meta Ads, YouTube, social media, lead generation and remarketing campaigns.
  

• Monitor key metrics including CPL, CAC, ROAS, CTR, CPC, conversion rate, lead quality and ROI.
  

• Review campaign performance and drive optimisation and corrective actions.
  

• Oversee the complete marketing funnel from ad → lead → CRM → appointment → revenue.
  

• Coordinate with creative, content, CRM, technology and strategy teams.
  

• Participate in client meetings, present performance insights and coordinate deliverables.
  

• Oversee weekly/monthly reports, dashboards and campaign reviews.
  

• Build and improve marketing SOPs, workflows, reporting systems and team processes.
  

• Identify team skill gaps, provide feedback and support training and development.
  

Requirements

• 3–5 years of experience in digital/performance marketing.
  

• Strong hands-on experience with Google Ads and Meta Ads.
  

• Experience in lead generation, conversion campaigns and digital funnels.
  

• Experience managing multiple campaigns or client accounts.
  

• Team leadership or mentoring experience is strongly preferred.
  

• Good understanding of GA4, GTM and Excel/Google Sheets.
  

• Strong analytical, communication, problem-solving and leadership skills.
  

Good to Have  

• Experience in healthcare, hospitals, clinics or health-tech.
  

• Agency or multi-client account experience.
  

• Experience with Zoho CRM, WhatsApp marketing and landing page optimisation.
  

• Experience managing advertising budgets and training marketing teams.
  

• Knowledge of AI-powered marketing tools.
  

Benefits

• Leadership exposure and ownership of a growing digital marketing team.
  

• Strategic exposure to healthcare brands and diverse client accounts.
  

• Cross-functional experience with creative, technology, CRM, strategy and operations teams.
  

• Learning opportunities through Stratist Academy and emerging marketing technologies.
  

• Performance-linked growth opportunities.