Assistant Manager - Digital Marketing

Role: Assistant Manager- Digital MarketingDot & Key Skincare, Kolkata, West BengalJob Location- KolkataWork From OfficeResponsibilities:Manage Meta and Google Ads PPC campaigns to drive conversions on the D2C websitePlan, activate, track, monitor and optimize ad campaigns & its corresponding KPIsTesting variations of ads to determine best performing adLiaise with external agencies to drive higher revenue from paid ads channelsCollaborate with internal teams & agencies to optimize key KPIs like CPM, CTRs, ROAS, CPC and Conversion RateMeasure and optimize paid marketing using marketing analytics reportsReporting of results of PPC campaigns at regular intervalsManaging and updating analytics mechanisms for continued data trackingShould have managed budget of 30 Lakhs and above.Minimum 3 years of relevant experience.Job Qualifications and Skill Sets:FB Blueprint certification, Google Ads & Google Analytics certificationA degree in digital marketing; MBA in digital marketing from premier B-schools preferredIn-depth knowledge of Meta Ads, Google Ads, Shopify dashboard, and Google AnalyticsCompetency with using MS-Excel and PowerPoint to present plans and reportsStrong written communication skills