Assistant Manager - Digital Marketing

Role: Assistant Manager- Digital Marketing

Dot & Key Skincare, Kolkata, West Bengal

Job Location- Kolkata

Work From Office

Responsibilities:

• Manage Meta and Google Ads PPC campaigns to drive conversions on the D2C website

• Plan, activate, track, monitor and optimize ad campaigns & its corresponding KPIs

• Testing variations of ads to determine best performing ad

• Liaise with external agencies to drive higher revenue from paid ads channels

• Collaborate with internal teams & agencies to optimize key KPIs like CPM, CTRs, ROAS, CPC and Conversion Rate

• Measure and optimize paid marketing using marketing analytics reports

• Reporting of results of PPC campaigns at regular intervals

• Managing and updating analytics mechanisms for continued data tracking

• Should have managed budget of 30 Lakhs and above.

• Minimum 3 years of relevant experience.

Job Qualifications and Skill Sets:

• FB Blueprint certification, Google Ads & Google Analytics certification
• A degree in digital marketing; MBA in digital marketing from premier B-schools preferred
• In-depth knowledge of Meta Ads, Google Ads, Shopify dashboard, and Google Analytics
• Competency with using MS-Excel and PowerPoint to present plans and reports
• Strong written communication skills