Assistant Manager Growth Marketing & Demand Generation

Role Summary
Global Wave Dynamics is hiring a Growth Marketing & Demand Generation
Manager to drive high -quality
lead generation, and brand visibility.
This role functions as a key
extension of the Business Development team, ensuring
marketing efforts translate into high -intent
engagement, and measurable business outcomes.

Key Responsibilities

SEO & Website Performance

• Manage
  SEO strategy and external agencies to improve organic traffic, keyword rankings, and domain authority
  
• Monitor
  and optimize website performance, CTAs,
  and conversion funnels
  
• Continuously
  refine content and positioning based on performance
  insights and user behaviour
  

Social Media & Brand Visibility

• Assist
  in planning and executing the social media strategy and
  content calendar aligned with business priorities
  
• Coordinate
  with agencies to ensure consistent messaging,
  engagement, and traffic growth
  
• Support
  execution of content, creatives, and
  campaigns based on ongoing strategic inputs and updates
  
• Identify
  and implement high -performing content
  formats and industry -relevant narratives
  

Growth & Lead Generation

• Support
  execution of top -of -the -funnel pipeline
  generation through email campaigns, paid media, and
  inbound channels aligned with defined targets
  
• Assist
  in executing and optimizing multi -channel campaigns to generate high -quality MQLs aligned
  with target industries
  
• Track
  and improve CPL, lead quality, and
  conversion rates, ensuring alignment with performance
  expectations
  
• Coordinate
  and liaise with other departments and proactively engagement, based on
  business requirements, aligned with ongoing strategic direction from
  Business Development leader.
  

Research & High -Intent Targeting

• Assist
  in conducting structured research to identify high -intent companies and target segments
  
• Support
  extraction of insights using tools such as GA4.
  
• Prepare
  and deliver target account lists and
  actionable market intelligence for focused outreach
  
• Track industry trends, competitor positioning, and
  high -impact CTAs to support ongoing strategy refinement
  

Analytics, Reporting & Automation

• Assist
  in building performance dashboards
  across marketing channels
  
• Prepare weekly and monthly reports with clear
  insights and performance highlights
  
• Support data -backed campaign optimization efforts based on evolving priorities
  
• Assist
  in implementing automation across marketing
  and research workflows to improve efficiency
  

Strategic Alignment & Execution

• Execute
  marketing initiatives in close coordination with
  VP–Business Development, aligned with organizational
  goals, KPIs, and timelines
  
• Translate
  strategic direction into structured execution across
  campaigns and channels
  
• Maintain
  alignment across marketing, research, and
  sales functions to ensure consistent progress
  

Key KPIs

• MQL volume and quality
  
• CPL, conversion rates, and campaign ROI
  
• Organic traffic and keyword growth
  
• Website conversion and CTA performance
  
• Pipeline contribution and high quality MQL generation leading to SQL
  
• Brand visibility and engagement
  

Requirements

Key Requirements

• 5 -6
  years of experience in B2B digital marketing /
  demand generation
  
• Strong
  expertise in SEO, email marketing, and
  performance campaigns
  
• Experience
  with GA4, SEMrush/Ahrefs Suite, Mailchimp, CRM tools
  
• Familiarity
  with Apollo and LinkedIn Sales Navigator
  
• Proven
  ability to generate and manage high -quality MQLs
  
• Strong
  analytical and stakeholder management skills
  
• Experience
  managing agencies and cross -functional teams
  
• Exposure
  to automation tools and GenAI is a plus
  

What We Are Looking For

• Strong ownership mindset with outcome focus
  
• Ability
  to execute in alignment with evolving business priorities
  
• Structured, data -driven approach to marketing execution
  
• High
  adaptability in a fast -paced growth
  environment