Assistant Manager - Growth Marketing (Business Excellence), Disney+ Hotstar

Company : Disney+ Hotstar

Job Type : Full Time

Mumbai, Maharashtra

Number of Applicants

:

000+

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Job Description - Assistant Manager - Growth Marketing (Business Excellence), Disney+ Hotstar

YOUR KEY RESPONSIBILITIES

Utilize data-driven insights and analytics to identify areas for improvement, craft cohesive experimentation frameworks, delineate clear objectives and success metrics, and oversee seamless execution and reporting of experiments.

Conduct A/B and multivariate testing to drive continuous optimization.

Collaborate with cross-functional teams, including Product, Engineering, Analytics, Growth, and Operations, to identify and manage requirements by creating BRDs.

Perform in-depth analysis of marketing campaigns and initiatives, identifying trends, patterns, and opportunities for optimization.

Create strong groundwork for attribution mechanisms, metric definitions, and wireframes for the most optimized way to get dashboards and reporting solutions

Troubleshoot issues and solve problems related to marketing channel performance, tracking, and implementation.

Well-articulated documentation of the initiatives, projects, and outcomes that is easy for cross-border stakeholder collaboration

Stay up-to-date with industry trends, emerging technologies, and best practices in marketing automation, personalization, and optimization.

Monitor and report on KPIs, campaign performance, and ROI to ensure objectives are met or exceeded.

SKILLS & ATTRIBUTES FOR SUCCESS

Proven experience in problem-solving and generating data-driven insights

Proficiency in marketing automation tools like CleverTap, and Growth initiatives

Excellent analytical skills, with the ability to analyze data, identify trends, and make data-driven recommendations. Knowledge of SQL is desirable.

Problem-solving mindset with the ability to find problem statements and implement effective solutions.

Strong project management skills and the ability to manage multiple projects and deadlines simultaneously.

Good communication skills, both written and verbal, with the ability to present complex information clearly and concisely.

Strong attention to detail and a passion for delivering excellence in marketing performance.

PREFERRED EDUCATION & EXPERIENCE

A mature professional of 4-6 years of experience in campaign management/setup on platforms like CleverTap.

B.Tech and MBA preferable.

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