Analyze the annual secondary sales target received from branch and plan its achievement by SKU & allocation among the WD / Routes, Team leaders & Sales executives by volume and by value.
Monitor the Daily / weekly performance, route plans, stock levels of the sales executives through the MIS system reports
Set and review the input and output metrics for the sales executives to ensure target delivery
Ensure that the salesmen and the team leaders follow the stock carrying, availability and freshness norms.
Plan improvisations in the beat plan based on reactive inputs from the market and ensure approval from ASM
Conduct on the job trainings of best practices of sales executives / team leaders as recommended by RSDM for better sales execution
Gather Market Information & business Intelligence. Promptly share it with the seniors and use the information appropriately for better business performance
Compliance to COTPA and management of regulatory environment in consultation with ASM and Sales Manager
WD(Distributor) Management
Monitor Stocks physically & ensure required DASH level across SKUs. Immediately escalate to ASMs in case of low inventory
Ensure timely communication to WDs regarding inputs including trade and consumer schemes
Monitor & control sales expenses and ensure they fall within the stipulated sales budget for the zone
Ensure that the W/D is aware and following the norms as per the WD performance Management system
Data Analysis & Reporting
Ensure Desired Data Accuracy Levels, timely completion of surveys and smooth operations of SFA / ADES
Effectively use of SFA/ADES data to monitor and improve performance across SKUs
Provide feedback to ASMs/SM’s to assist them in sales forecasting for the region
Assess market brand AVF through reports received from sales executives
All reports like the town reports to be sent to all concerned as per norms
Visibility Management
Responsible for merchandising rental payments
Selection and negotiation of visibility outlets
Visibility Norms / inputs for Non permanent / unpaid visibility) merchandising
New Product Launches
Planning and resource allocation for Launch
Communication & training specific to Launch
Quality execution of activities as planned
Timely reporting of progress and exceptional reporting
Timely census, if required
Supply Chain Management
Follows the prescribed despatch system & engage with ASM to plan dispatches and forecast demands to ensure adequate stock cover across categories
Analysis of data and co-ordinate with secondary sales team to accurately forecast the weekly demand
Recruitment, Training & Coaching of Sales Executives & Team Leaders
Ensure timely recruitment of SE, Relievers & TL's to avoid respective man day losses
Develop an encouraging and rewarding working environment to maintain high morale amongst the secondary sales team
Provide on the job training and feedback to all Team leaders (at least once a month) & Sales executives (at least once a quarter) to develop their sales capabilities, with the focus on developing the weaker team members
Help TLs and Sales executives in understanding & utilizing the KPI’s for Market Development
Conduct Route Checks in the market as per norms with TL’s & Salesmen to understand and resolve market issues besides helping team members to improve Input & Output deliverables
Qualifications & Experiences:
MBA in Marketing/Sales.
2- 5 Years of experience of Sales & Distribution Management, preferably in Tobacco/ FMCG industry
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