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Assistant Manager - Marketing Innovation, OI

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Job Description - Assistant Manager - Marketing Innovation, OI



 


 


 

Designation Assistant Manager - Marketing Innovation, OI










Function Packaged Beverages
Location Bengaluru
Reporting To Deputy General Manager - Marketing Innovation, OI



 


 


Job Description

 


 










What are the Key Deliverables in this role ?


Financial Outcomes



  • Assist in identifying opportunities for new product launches and range extensions.

  • Support tracking of launch performance metrics and provide data for reporting.

  • Help monitor inventory levels and support cost control initiatives related to new products.


 


Customer Service



  • Assist with go-to-market activities in collaboration with Ecom, Modern Trade, and General Trade teams.

  • Coordinate with cross-functional teams to ensure smooth project delivery from concept approval to market launch.

  • Gather feedback from sales teams and consumers post-launch; share insights with relevant stakeholders.


 


Internal Processes



  • Help prepare marketing materials and brand assets such as packaging mock-ups or product information sheets.

  • Work with agencies and internal teams to support timely project execution.

  • Collect and analyze consumer trends data to identify potential innovation ideas.


 


Innovation and Learning



  • Participate in brainstorming sessions for new product ideas.

  • Support the documentation and tracking of innovation projects through various stages.

  • Stay updated on industry trends to contribute fresh perspectives during team discussions.


 










What are the Critical success factors for the Role ?



  • 1-3 years of marketing experience

  • Experience supporting product launches or project coordination

  • Bachelor’s degree (MBA or equivalent preferred but not mandatory)


 


What are the Desirable success factors for the Role ?



  • Strong communication and teamwork skills

  • Exposure to consumer goods industry is an advantage

  • Ability to organize information and manage multiple tasks efficiently

  • Analytical mindset: comfortable working with data and consumer insights

  • Creative approach to problem-solving






 



 


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