Assistant Manager - Platform Marketing, Digital

About the Role:

• Owning end-to-end targeted offer execution and communication strategy throughout user lifecycle via On-App channels, Push Notifications, SMS/RCS and Whatsapp.
• Owning the complete campaign process from ideation, setup, execution, tracking, and performance optimization to drive subscription growth aligned with business objectives.
• The role involves close coordination with product & engineering, business, analytics and marketing teams.

Responsibilities:

• Multiple user segment creations for targeted offers, communication & any other strategic initiatives.
• Campaign creation for multiple channels across the user lifecycle aligned with business objectives.
• Acting as sole point of contact to plan the targeted offers go live in collaboration with engineering and business teams.
• Stakeholder management across different teams - product & engineering and business.
• Working in collaboration with the marketing team to discuss creative/copy ideas across workstreams and projects.
• Close coordination with analytics to ensure timely data tracking & reporting.
• Planning, execution and data analysis for A/B experiments.
• Weekly updates & campaign’s evaluation for insights and optimizations.
• Acting as a project manager for any strategic initiative apart from business as usual workstreams

Preferred Skillsets:

• Understanding of CRM tools like CleverTap/MoEngage and Mixpanel
• Basic know-how of user segmentation & targeted communication in a digital space
• Ready to roll up the sleeves to get the job done end to end and open to learn new tools, systems and different processes
• Think through ability and data-driven decision making
• Ability to create impactful documents/presentations to present outcomes across hierarchy
• High ownership, maturity and ability to operate independently

About Us:

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.