Assistant Manager - Product Marketing

We are seeking a
seasoned Product Marketing Manager to drive global positioning,
messaging, and demand for FinnAxia, our flagship lending platform. This
role will be pivotal in shaping how the product is perceived across India,  Middle East & Africa (MEA), and Southeast Asia (SEA), working closely
with product, sales, and regional teams.

The ideal
candidate brings 8+ years of experience in the banking domain, with strong exposure to enterprise SaaS marketing, solution positioning, and
GTM strategy.

If you have
built and positioned transaction banking products and want to take a global
story across India, MEA and SEA this is your opportunity to shape the narrative
of the leading transaction banking community – FinnAxia. 

 Key
Responsibilities include

1. Own and evolve FinnAxia’s value proposition across banks.
   
2. Craft region-specific messaging aligned to market
   maturity (India vs MEA vs SEA)
   

B. Go-to-Market (GTM) Strategy

1. Lead end-to-end GTM planning for product launches,
   upgrades, and regional expansion.
   
2. Partner with regional sales to create Partner with regional
   sales to create market entry strategies for key geographies
   
3. Align GTM with long sales cycles (12–18 months) typical
   of transaction banking platforms
   

C. Sales Enablement

1. Develop high-impact sales assets: pitch decks, battle
   cards, ROI calculators, case studies.
   
2. Support large deal pursuits with customized
   storytelling and solution positioning.
   
3. Train sales teams across regions on product narratives and
   differentiation
   

D. Demand Generation & Campaigns

1. Collaborate with demand gen teams to drive pipeline-building
   campaigns for both transformation for existing customers and GA releases
   for prospects. 
   
2. Design account-based marketing (ABM) programs for
   product positioning in strategic accounts.
   
3. Leverage digital, events, partnerships, and analyst relations
   to build visibility
   

E. Market & Competitive Intelligence

1. Track competitor offerings (Newgen, Intellect, etc.) and build competitive
   intelligence frameworks
   
2. Identify market trends in transaction banking (global
   payables, global receivables, FSCM, liquidity management)
   
3. Translate insights into product and marketing
   strategies. 
   

F. Customer & Analyst Engagement

1. Develop compelling customer success product stories and
   testimonials.
   
2. Work with analysts (Gartner, Forrester, IBSi, etc.) to
   strengthen positioning.
   
3. Represent the product in industry forums, events, and
   thought leadership platforms
   

G. Cross-Functional Collaboration

1. Act as the bridge between Product, Sales, Pre-sales, and
   Marketing
   
2. Influence product roadmap based on market feedback and
   regional needs
   

Requirements

1. 10+ years in product
   marketing / solution marketing in banking domain.
   
2. Strong experience in transaction banking platforms.
   
3. Prior experience in companies like Intellect Design, China
   Systems, Newgen etc.
   
4. Proven track record in global markets (India, MEA, SEA)
   
5. Strong understanding of enterprise SaaS sales cycles and
   banking buyers
   
6. Excellent storytelling, stakeholder management, and influencing
   skills
   

Preferred Experience

1. Exposure to Financial Supply
   Chain Management (FSCM), Liquidity Management, Trade Finance, Global
   Payables, Global Receivables
   
2. Experience working with banks,
   specifically on transaction banking modules
   
3. Familiarity with regulatory
   nuances across regions
   
4. Experience in analyst relations,
   competitor intelligence and large deal support, Services Marketing