Assistant Manager - Sales & Business Development

CNG Business Development & Operations :

• Plan and execute new CNG stations (DODO/COLO) establishment targets in the GA 

• Identify high-potential locations based on traffic/demand mapping 

• Drive CNG sales growth through marketing schemes (fleet conversion, OEM tie-ups, incentives) 

• Improve station throughput, uptime, and productivity

Industrial Segment :

• Oversee contract management of existing customers (pricing, renewals, commitments) 

• Target new industrial customers via cluster mapping and fuel-switch opportunities 

• Identify low-hanging fruits (underutilized loads, partial conversions) 

• Drive strategic volume enhancement initiatives

Commercial Segment :

• Manage existing commercial client base (hotels, hospitals, institutions) 

• Target new customer acquisition in high-density zones 

• Identify quick-win/low-hanging opportunities 

• Execute fuel conversion strategies

Domestic (PNG) Segment :

• Drive household connections via builder & RWA engagement 

• Develop channel network: DMA (Direct Marketing Agencies) & FSO (Field Sales Officers) 

• Execute awareness campaigns and conversion drives

GA Strategy & Expansion :

• Conduct GA surveys for demand assessment (industrial, transport, residential clusters) 

• Develop micro-market strategies for each segment

Stakeholder Management:

• Liaise with government bodies, local authorities, municipal corporations 

• Support approvals for stations, RoW, and infrastructure development

Leadership & Team Management:

Provide leadership to the BD, Sales, and Marketing teams

Drive execution through delegation, monitoring, and performance reviews

Build high-performance culture and capability development

Cross-Functional Coordination: 

• Coordinate with Projects, Operations, and Pricing teams for execution alignment.

Monitoring & Reporting:

• Track segment-wise performance (CNG, Industrial, Commercial, Domestic) 

• Monitor station commissioning, customer addition, and volume targets . 

 

Education Qualification:

Bachelor's degree in Engineering (B.E.) in any field, with MBA / PGDM (Preferred)

Work Experience:

15+ years of experience in Sales & Marketing leadership roles

Experience in managing geographically distributed businesses

Strong exposure to B2B sales, branding, and marketing

CGD industry experience preferred

Preferred Industry:

Experience in the City Gas Distribution (CGD) sector and related industries such as energy, utilities, or infrastructure is highly preferred.