Key Accountabilities
1. Contract Farming Development
- Lead the expansion and execution of Contract Farming programs across Hooghly, West Midnapore & Jhargram.
- Identify and develop new potato-growing clusters, multiplication pockets, and farmer networks to increase program penetration and ensure long-term supply sustainability.
- Drive seed sales, farmer enrolment, and adoption of recommended agronomic practices (POP) through regular field engagement.
- Ensure timely seed distribution, crop monitoring, and technical advisory to achieve quality and productivity targets.
- Strengthen relationships with farmers, aggregators, FPOs, cooperatives, and channel partners to improve farmer retention and program scalability.
2. Procurement & Supply Assurance
- Own regional procurement targets for both Contract Farming (CF) and Non-Contract Farming (NCF) potatoes within approved commercial and quality specifications.
- Ensure uninterrupted month-wise and season-wise supply of potatoes from Hooghly, West Midnapore & Jhargram to manufacturing plants.
- Monitor crop quality parameters including TPoD, solids, reducing sugars, and chip-grade specifications.
- Develop market intelligence on crop acreage, arrivals, pricing trends, competitor activities, and procurement opportunities to support commercial decision-making.
- Drive chip-grade procurement programs while ensuring quality compliance and minimizing pilferage.
3. Cold Storage & Inventory Management
- Identify, onboard, and manage strategic cold storage partners across Hooghly, West Midnapore & Jhargram.
- Lead long-storage planning, inventory monitoring, quality management, and phased evacuation to ensure uninterrupted plant supplies throughout the storage season.
- Work closely with storage operators, transport partners, and manufacturing teams to optimize inventory utilization and minimize storage losses.
4. Stakeholder & Government Engagement
- Build and maintain strong relationships with Agriculture and Horticulture Departments, Mandi Boards, district administration, and other government agencies across Hooghly, West Midnapore & Jhargram.
- Partner with FPOs, cooperatives, research institutions, and local organizations to strengthen farmer engagement and expand Contract Farming initiatives.
- Organize farmer meetings, field demonstrations, extension programs, and government-led initiatives to enhance program visibility and adoption.
5. Operational Excellence & Compliance
- Ensure compliance with company policies, procurement processes, statutory requirements, and documentation standards.
- Oversee seed sale documentation, procurement records, mandi tax compliance, transportation documentation, and audit readiness.
- Establish and monitor field quality laboratories, cook tests, and procurement quality protocols.
- Promote adoption of digital agriculture tools, satellite-based crop monitoring, precision farming, and data-driven decision-making.
- Ensure operational discipline among aggregators, transporters, cold storage partners, and suppliers.
6. Team Leadership & Capability Building
- Lead and develop the regional Agro team through coaching, mentoring, and technical capability building.
- Support implementation of an effective extension model to strengthen farmer connect and improve field execution.
- Foster a high-performance culture through structured reviews, knowledge sharing, and continuous improvement.
7. Strategic & Sustainability Initiatives
- Drive sustainability initiatives including Sustainable farming practices (SFP), regenerative agriculture, and other resource-efficient farming practices across the region.
- Support R&D initiatives involving new potato varieties, agronomic practices, crop protection molecules, and field demonstrations.
Your email job alert is now active!