Assistant Manager - Social Media Marketing

Job Title: Associate Manager - Social Media Marketing (IC Role)

Job Description:

Are you a dynamic and creative social media enthusiast with a passion for health and fitness? Join our team as an Associate Manager - Social Media Marketing and lead our social media channels to new heights. Your primary focus will be on Instagram content for lead generation, with a secondary focus on YouTube, LinkedIn, Twitter, and Quora. Help us become a brand leader in the health & fitness space by delivering engaging content that people love and trust.

Key Responsibilities:

• Instagram Lead Generation: Develop and execute strategies to drive lead generation and brand awareness on Instagram through compelling content and engagement tactics.

• Social Media Strategy: Plan and strategize the growth of our social media channels based on followers and engagement metrics, aiming to drive organic leads for our business.

• Content Creation & Management: Create and manage a comprehensive social media calendar, coordinating with creative teams, agencies, and freelancers to deliver high-quality content across all channels.

• Influencer Marketing: Identify, build, and maintain relationships with influencers to amplify our brand message and increase our reach.

• Brand Guidelines & Tonality: Ensure all social media content aligns with our brand guidelines, maintaining a consistent tone and message across all platforms.

• Performance Analysis: Monitor and analyze social media performance, providing regular reports and insights to optimize content and strategies.

• Cross-Platform Engagement: Manage and grow our presence on YouTube, LinkedIn, Twitter, and Quora, tailoring content to each platform’s unique audience and engagement style.

• Hands-On Content Creation: Personally create or facilitate the creation of content, especially Instagram Reels and YouTube Shorts, aiming for viral engagement.

• Team Development: Initially deliver social media strategies and content personally, with the view to build and lead a dedicated social media team as the company grows and achieves results.

Qualifications:

•Bachelor’s degree in Marketing, Communications, or a related field.

•Proven experience in social media marketing, particularly on Instagram.

•Expertise in creating engaging Instagram Reels and YouTube Shorts content that aspires to go viral.

•Demonstrated ability to create content personally or get it done from others; being an influencer or content creator yourself is a significant advantage.

•Strong understanding of social media platforms and best practices for content creation and engagement.

•Excellent communication and collaboration skills, with the ability to work effectively with creative teams, agencies, and freelancers.

•Analytical mindset with the ability to interpret social media metrics and provide actionable insights.

•Passion for health and fitness, with a keen interest in staying updated on industry trends and best practices.

•Ability to handle multiple projects and meet deadlines in a fast-paced environment.

What We Offer:

•A vibrant and innovative work environment at a leading health-tech startup.

•Opportunities for professional growth and development.

•The chance to make a significant impact on our brand’s presence in the health & fitness space.

Join us in our mission to Healthify a Billion Lives by creating content that inspires and engages people to live healthier, happier lives! Apply now and be a part of our exciting journey.