Assistant Marketing Manager

Key Responsibilities ::::

• Create and execute marketing plans to increase brand salience.
  
• Understand and adopt digital techniques to drive customer engagement on IndiaMART social platforms.
  
• Deploy trending marketing channels & content formats to enforce thought leadership.
  
• Develop platform-specific content & growth strategy for Twitter, Facebook, LinkedIn, YouTube, etc.
  
• Handle various content formats for social media marketing- videos, influencer content, user-generated content, testimonials and success stories, customer product videos, etc.
  
• Ideate and execute brand campaigns, track, report and optimize campaign performance across channels.
  
• Streamline and execute internal marketing communication via emails in collaboration with relevant stakeholders.
  
• Strategize, execute, evaluate, and optimize lead generation campaigns.