Assistant Vice President - Marketing Residential (South & East)

Department / Division

Marketing

Head - Sales & Marketing 

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  Vendors / Agencies



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  Consultants

Post Graduation / MBA in Marketing

15+ years of Marketing experience and at least 4-5 years in a leading role

Special Skills/Attributes 

(required to perform the job effectively)

• Should understand the current industry trends and must possess good negotiation skills


• Should have the ability to develop and maintain good relationships with vendors, agencies and communicate the strategies effectively

Overall, Purpose/Objective

Of the job 

Drives the marketing strategy and revenue maximization efforts 

Key Responsibilities

(List of major responsibilities that you have, to achieve the key objectives)

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  Lead end-to-end marketing for a premium residential tower launching shortly



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  Drive the entire marketing cycle from launch to sales closure



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  Manage and mentor a diverse team across pre-sales, digital marketing, CRM, and design



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  Ensure brand positioning and marketing strategy align with high-ticket luxury residential projects

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  Formulate an overall marketing strategy for the residential segment to increase the Sales and maximize revenues



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  Formulate the marketing calendar for the year in terms of the events, marketing initiatives, branding and promotional activities



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  Review and approve the Advertising and PR strategy, assess the credibility and commercial feasibility and finalize the advertising and PR agencies



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  Review and finalize the creative campaign for events on a regular basis and oversee the smooth execution of the events and monitor the performance of the various agencies involved



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  Collaboration & partnership with agencies for lead generation and augment walk-ins using digital marketing



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  Strategize in terms of marketing strategy and positioning for the residential project.



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  Defining brand vision for residential projects. Creating brand imagery and communication guidelines including creatives, logo, brand positioning etc. 



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  Responsible for developing the annual advertising plan, public relations plan and ensure a cost-effective media buying for all centres; drive and approve the creatives; ensure all plans are implemented effectively through quality checks, standardisation and periodical review mechanism across projects. 



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  As part of the annual planning exercise, analyze previous years' performance, growth expectations/ projections (revenue and profits) for the budgeting year, and identify new revenue streams/ available, new marketing initiatives that could be launched.



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  Develop marketing strategy for digital medium including creation of websites.



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  National level tie ups and media buy with various digital medium – google, Facebook, YouTube etc. 



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  Team Size: 8 direct reports including, Presales team, Digital & Marketing team (3 members), Graphic Designer specialist

Search Engine Optimization (SEO) 

Implementing Of on Page Elements like the below: 

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  Optimizing footer links 



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  Meta tags changes 



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  Heading tags changes 



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  Images optimization 



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  Checking the broken links & verification 



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  Site map creations 



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  Optimizing the content 



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  Maintaining of minimum keyword density in each page 



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  Improving internal linking structure 



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  Execution & monitoring of the entire on page 



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  off page optimization activities as per the defined internal processes. 

  
  

  Search Engine Marketing (SEM) Creation of campaign & implementing the below 



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  Campaign creation & optimization in Google AdWords & Microsoft ad centre 



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  Creation of ads  



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  Improving the quality score 



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  Keywords research 



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  Ad group optimization 



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  Targeting in your specified locations 



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  Managing of MCC Accounts to clients 



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  Changes & improvements done as per the requirements 

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  Web Analytics: Generating analytic basic & advanced reports as per the requirements like:



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  Generating detailed statistics about the visits, avg time, bounce rate etc to a website using Google analytics & crazy egg tools



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  Generating basic & custom reports as per the requirements



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  Analysing the goals of the website



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  Analysing & overview of traffic sources

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  Preparation of MIS Reports



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  Budget Estimation