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We are seeking a dynamic Marketing Associate to join our TV channel’s team. The role involves managing key marketing initiatives including home channel planning, consumer connect programs, and social media campaigns. The candidate will play a pivotal role in enhancing the overall performance of on-air shows and driving audience reach. Ideal candidates must be creative, data-driven, and possess strong project management skills. This position requires close collaboration with programming and digital teams to ensure cohesive promotional strategies that align with our brand goals and viewer engagement objectives. Passion for television and audience trends is a strong plus.
Key Responsibilities
- Conceptualize and manage consumer connect initiatives Managing large scale high volume of consumer connect initiatives across key markets in Maharashtra. .
- Oversee social media campaigns in collaboration with the digital team to enhance show visibility and audience interaction.
- Monitor and analyze show performance metrics to optimize marketing efforts and support overall channel health.
- Coordinate cross-functional marketing efforts with internal teams and external partners to ensure alignment and timely execution of campaigns.
Skills & Attributes for success
- Experience leading impactful communication campaigns that drive business results.
- Strong consumer insight skills, with the ability to turn data into actionable marketing strategies.
- Passion for General Entertainment content, including fiction, talent shows, and events
- Strong communication skills in both English & Marathi and the ability to meet tight deadlines
- Proficient in Excel and PowerPoint for creating presentations and reports.
Preferred Education & Experience
- Post Graduate degree in marketing.
- 6-8 years of experience in the space of Marketing/Brand/ Communications/Consumer Insights/Advertising/Sales
- Working knowledge of media planning, buying, campaign evaluation, marketing analytics & traditional marketing knowledge
- Strong affinity and POV on content
- Knowledge of TV viewership metrics
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