Associate Director, CRO

We are Brainlabs, the High-Performance media agency, on a mission to become the world's biggest and best independent media agency. We plan and buy media that delivers profitable and sustained business impact. And what’s our formula? Superteams of Brainlabbers, fueled by data and enabled by technology.

Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.

As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.

This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It’s a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.

What's the role 

As a CRO practitioner, your primary responsibility will be to drive client value through rigorous A/B testing and experimentation. You will help to shape the client CRO strategy, which involves identifying, researching, and proposing new A/B testing opportunities across client properties to meet KPIs. You will define the testing objectives, oversee the delivery and rigorous analysis of all A/B tests, and meticulously measure the impact and success in line with campaign and wider client objectives. You will actively champion innovative, data-backed testing concepts to clients, demonstrating our 'test and learn' approach and sharing impactful successes across the practice.

 So, tell me about the company

Brainlabs is culture-first. You’ve probably heard other companies describe themselves as people, clients, or profit first – but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win! That's why the culture we cultivate is a culture of winning together.

To learn more about what it’s like to be a Brainlabber, check out our culture code.

What you do:

• Using your practice expertise, you will conduct deep-dive analysis of A/B test results to ensure campaigns outperform established KPIs, delivered on time and within budget.


• You will continuously research and identify high-potential hypotheses for further A/B testing across client projects, effectively tracking and optimising the experimentation roadmap.


• You'll develop and implement, as well as follow guidelines and processes. 


• You’ll actively contribute to developing the CRO best-practice roadmap, ensuring our offering is continually developing.


• You will act as a point of escalation for client teams, working to ensure that work is delivered to standard and on time


• You’ll lead and mentor others across the practice helping to grow capability and knowledge.

Who you are

• This is a contract role for a duration of 9 months.


• Strong CRO delivery knowledge and 4 to 7 years of experience 


• Demonstrable success in optimising CRO campaigns and work through automation, processes and technology adoption/development. 


• A good understanding about how other channels work and optimise together. 


• A confident, dynamic, engaging and authentic communicator who cares about the quality of work and continuous learning. 


• Passionate about growing the knowledge of those around you


• Excellent  presentation skills and strong data analysis and reporting skills. 


• Strong attention to detail, methodical and process orientated.

How you succeed

• You will live our culture code every day! 


• Effective campaign creation and delivery metrics


• Internal targets/metrics on technology adoption and process optimisation met.


• You will hit our quality assurance metrics on all campaigns you lead. 


• Client satisfaction targets being met (internal & external)


• Learning certifications created and met across the practice


• Actively managing workload of your delivery teams to maximise output.

What happens next

We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. 

Thank you for your interest in Brainlabs! We look forward to getting to know you!