Associate Director - Marketing, Protein Platform

Company : The Job: Associate

Job Type : Full Time

Bengaluru, India

Number of Applicants

000+

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Job Description - Associate Director - Marketing, Protein Platform

Designation

Associate Director - Marketing, Protein Platform

Function

Packaged Beverages

Location

Bengaluru

Reporting To

Director- Marketing, Premium Brands

Job Description

About the Job: Associate Director – Marketing, Protein Platform

Function: Marketing

Location: Bangalore

Reporting To: Director- Marketing, Premium Brands

At Tata Consumer Products Ltd, we stand #ForBetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.

This job opportunity closely aligns with the key strategic pillars, which is Exploring New Opportunities and Driving Digital and Innovation. This job role is part of the Premium Brands portfolio of the Packaged Beverages Unit (Largest Business Unit in TCPL).

This job is at N-3 level (N corresponds to CEO’s level)

What are the Key Deliverables in this role ?

Financial Outcomes

Build & scale the Protein Platform

Establish clear growth roadmap over the short & long term

Customer Service

Drive consumer-centric innovation to develop protein formats aligned to Indian consumption habits

Define and embed clear brand positioning, architecture and communication blueprint

Develop scalable portfolio architecture to span multiple categories

Internal Processes

Cross-functional leadership across multiple teams like R&D, PSO, Finance, Shopper & Sales for executing the launch

Develop and execute integrated GTM strategy for the brand

Develop and execute media strategy for the brand

Innovation and Learning

Work closely with R&D team and other CFT members to build a robust innovation pipeline

Identify white spaces in Indian protein consumption to build a future ready portfolio

Lead digital-first growth models for the brand

What are the Critical success factors for the Role ?

8-10 years of experience in Marketing

Education: MBA (Marketing)

Entrepreneurial mindset with strong cross-functional leadership

Passionate about Category Building & Marketing with innovative bent of mind

Attention to detail and execution excellence

What are the Desirable success factors for the Role ?

Prior experience of working in Innovation roles in the FMCG industry

Strong consumer-first thinking

Comfort with ambiguity

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About the Company

The Job: Associate

We are a focused consumer products company, home to iconic brands like Tata Tea, Tetley and Tata Salt. We stand ‘For Better’

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Associate Director - Marketing, Protein Platform

Job Description - Associate Director - Marketing, Protein Platform

Designation

Associate Director - Marketing, Protein Platform

About the Company

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