Associate Director, Marketing, Social and Comms: JioBLAST

Welcome to Jio BLAST and the Marketing, Social and Comms Team!
At BLAST we create live and digital experiences - from tournaments that pack out major arenas around the world to great content that’s guaranteed to blow your socks off.

BLAST have now combined forces with Jio to entertain India’s youth and redefine Indian esports. Globally we work with the world’s best game publishers and brands to elevate their properties into amazing esports experiences. Now it’s time for India.

Launched in 2025 and headquartered in Mumbai, Jio BLAST is assembling a passionate, ambitious, and creative team. This is your opportunity to be part of shaping BLAST’s vision for esports in India. This role will lead our Marketing, Social & Comms efforts - across both the Jio BLAST business and the consumer-facing tournaments and entertainment brands we create.

You will be both a strategic marketing leader and a hands-on doer. In the early days you’ll be driving campaigns, writing posts, crafting narratives and building decks yourself - while also setting the marketing strategy, working with partners and building a growing team.

You’ll market Jio BLAST to publishers, brands and partners - and you’ll also lead the charge in growing large-scale Indian fan communities around our consumer brands and tournaments.

We’re here to build new entertainment products with the biggest game publishers and brands in the world, with the number one goal of entertaining India’s youth and creating new heroes - and we need marketing that matches that ambition.

At BLAST, our company values guide everything we do:

• We Make It Bold by experimenting and pushing boundaries.
• We Make It Together by empowering each other and solving challenges as a team.
• And we Make It Happen by taking ownership and delivering with precision.

Key Responsibilities

• Lead marketing strategy and execution across Marketing, Social Media and Communications/PR
• Build the Jio BLAST corporate brand: marketing the JV to publishers, partners and brands
• Own consumer marketing and audience growth for Jio BLAST tournaments and entertainment brands
• Drive social media strategy and content across key platforms for both B2B and B2C efforts 
• Build and manage relationships with key media and press
• Create compelling B2B materials and pitch narratives for publisher and brand partners
• Collaborate with Production, Commercial and IP Development teams to ensure marketing is integrated into product and event design
• Manage and grow a Marketing & Comms team over time

• Deep understanding or willingness to learn about India’s gaming, esports and youth culture landscape; you know the platforms, the audiences and what resonates
• Proven experience across Marketing, Social, and Comms/PR - ideally in fast-moving digital consumer brands or entertainment
• Ability to operate at all levels - strategic thinking and planning, but also able and willing to roll up sleeves and do the work
• Experience building large engaged consumer audiences across social and digital platforms
• Excellent writing, storytelling and creative skills across formats
• Strong B2B marketing capability and experience working with commercial stakeholders
• Ability to build relationships with media, publishers and partners
• Experience working with global stakeholders and cross-functional teams
• Track record of building and leading teams

Competitive compensation and employee benefits