Associate Manager / Manager Digital Marketing (Ed-Tech)

Job Title: Associate Manager / Manager – Digital Marketing (Ed-Tech)
Location: Bangalore, India
Work Mode: Work from Office (Mandatory)
Notice Period: Immediate to 15 Days
Week-Off: Saturday & Sunday (Subject to Business Needs)

Job Summary:

We are looking for an experienced and driven Associate Manager / Manager – Digital Marketing with a background in the Ed-Tech industry to join our Bangalore team. The ideal candidate will bring 6–10 years of hands-on digital marketing experience, with a proven track record of revenue generation and growth through strategic digital campaigns.

Key Responsibilities:

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  Strategic Campaign Planning: Design and execute end-to-end performance marketing strategies tailored for the Ed-Tech audience, including lead generation for student enrollments, B2B education services, and more.

  
  


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  Channel Ownership: Run and optimize campaigns across Google Ads, Facebook, Instagram, LinkedIn, and email marketing platforms to drive qualified traffic and conversions.

  
  


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  Revenue Growth: Focus on maximizing ROI and cost-efficiency by targeting the right audience, using lookalike strategies, funnel optimizations, and budget alignment to increase enrollment or sales numbers.

  
  


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  SEO & SEM: Lead organic and paid initiatives, with a focus on long-tail keywords and content marketing strategies suited for education products and services.

  
  


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  Analytics & Reporting: Track campaign KPIs (CAC, CPL, ROAS, LTV) using Google Analytics and marketing dashboards. Provide actionable insights and continuous improvement plans.

  
  


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  CRM & Email Automation: Build and manage student/lead nurture campaigns using CRM tools and email marketing platforms.

  
  


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  Influencer & PR Coordination: Collaborate with educational influencers, webinars, YouTube educators, and PR agencies for brand credibility and content reach.

  
  


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  Team Leadership: Manage a small team of digital marketers and freelancers, assigning responsibilities and ensuring deliverables are met in line with campaign timelines.

  
  


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  Market Insights: Stay updated with trends in the Ed-Tech space, including competitor movements, new platforms (like Quora/Reddit), and student behavior shifts.

  
  

Qualifications:

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  Experience: 6 to 10 years in digital marketing with recent or strong experience in Ed-Tech

  
  


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  Education: Bachelor's or Master’s in Marketing, Business Administration, or related fields

  
  


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  Tools Expertise: Google Ads, Meta Ads, Google Analytics, SEO tools (Ahrefs, SEMrush), CRM platforms (HubSpot, Zoho), Email tools (Mailchimp, SendGrid)

  
  


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  Certifications: Preferred – Google Ads, Google Analytics, Meta Blueprint, HubSpot Inbound Certification

  
  

Preferred Attributes:

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  Prior experience running campaigns for student enrollment funnels

  
  


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  Familiarity with Ed-Tech customer personas (students, parents, institutions)

  
  


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  Experience in handling campaigns for course promotions, webinars, and online certifications

  
  


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  Creative and analytical with strong attention to detail

  
  


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  Ability to thrive in a fast-paced, deadline-driven Ed-Tech marketing environment