Associate Manager - Performance Marketing

About Company

Masai School is a fast-growing EdTech platform focused on helping learners build successful careers through industry-relevant programs. We are building one of India’s leading outcome-driven education brands through innovation, growth, and real impact.

We’re looking for an Associate Manager - Performance Marketing to support our digital marketing efforts and help drive learner acquisition through paid campaigns.

What You’ll Do

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  Manage and optimize paid campaigns across Google, Meta, and other digital channels

  
  


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  Monitor campaign performance regularly and improve lead generation

  
  


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  Track important metrics like CTR, CPC, CPL, and conversions

  
  


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  Support campaign planning, budget utilization, and performance improvements

  
  


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  Run A/B tests on ads, creatives, and landing pages

  
  


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  Work with content and design teams for better campaign performance

  
  


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  Prepare weekly and monthly performance reports

  
  


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  Identify new opportunities to improve growth and campaign efficiency

  
  

What We’re Looking For

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  1–3 years of experience in performance marketing or digital marketing

  
  


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  Basic hands-on experience with Google Ads and Meta Ads

  
  


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  Good understanding of campaign metrics and digital funnels

  
  


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  Strong analytical and problem-solving skills

  
  


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  Comfortable working in a fast-paced environment

  
  


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  Knowledge of GA4 or analytics tools is a plus

  
  


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  Startup or EdTech experience is an added advantage

  
  

Why Join Masai?

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  High-growth learning environment

  
  


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  Strong ownership and real business impact

  
  


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  Opportunity to work on large-scale campaigns

  
  


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  Fast-paced and performance-driven culture

  
  


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  Great platform to grow your career in performance marketing