Associate Manager - Performance Marketing (Marketplace)

Role: Associate Manager – Performance Marketing

Responsibilities:

Plan, launch, and optimize advertising campaigns on platforms like Amazon Ads (SP, SB, SD), Flipkart PLA, PCA, Myntra & Purplle etc., Quick Comm. Ads Blinkit, Swiggy & Zepto.

Monitor performance metrics like ACOS, ROAS, CTR, and conversion rates across SKUs

Drive new product launches with visibility strategies (paid + organic push)

Optimize keyword targeting, product placement, and sponsored listings

Budgeting & Media Planning:

Allocate monthly performance budgets across channels and marketplaces

Track daily spends and performance to ensure profitability and goal alignment

Drive platform-specific promotional spends during sales/events (BBD, Prime Day, Pink Friday, etc.)

Data Analysis & Reporting:

Analyze traffic, conversion, and retention metrics from marketplace dashboards (Amazon Brand Analytics, Amazon PI, etc.)

Create and present performance reports with actionable insights to internal stakeholders

Maintain dashboards for campaign effectiveness, competitor benchmarking, and ROI

Collaboration & Execution:

Work closely with marketplace account managers to identify growth opportunities

 Coordinate with catalog, pricing, and supply chain teams to ensure campaign readiness

 Align with brand and creative teams to build high-converting ad assets

Key Requirements:

 2-3 years of experience in performance or marketplace marketing for e-commerce brands

 Deep understanding of Advertising Console of Amazon, Flipkart, Blinkit, Swiggy & Zepto etc.

 Strong analytical skills with experience in Excel, Google Sheets, and marketplace reporting tools

 Hands-on with keyword optimization, bidding strategies, and marketplace algorithms

 Ability to manage multiple platforms, campaigns, and stakeholders simultaneously