Associate - Mid Market Sales

Razorpay was founded by Shashank Kumar and Harshil Mathur in 2014. Razorpay is building a new-age digital banking hub (Neobank) for businesses in India with the mission is to enable frictionless banking and payments experiences for businesses of all shapes and sizes. What started as a B2B payments company is processing billions of dollars of payments for lakhs of businesses across India. 

The role:

We are currently looking to hire an enthusiastic & driven Sales Development Representative (SDR) to join our team and be responsible for finding and screening potential customers who can benefit from our products and services.

Roles and responsibilities:

• Conduct outbound prospecting to generate and qualify leads through various channels, including cold calling, email outreach, social media, and targeted campaigns.


• Identify and research potential customers, understand their business needs, and engage them in meaningful conversations to create interest and build rapport.


• Collaborate with the sales team to develop and execute strategies for lead generation and customer acquisition.


• Utilize CRM tools to track and manage leads, document activities, and provide accurate and timely reports on lead generation efforts and outcomes.


• Qualify leads based on predefined criteria, ensuring they meet the target customer profile and have the potential for conversion into sales opportunities.


• Schedule and coordinate meetings or product demonstrations between qualified leads and the sales team.


• Act as a product expert, understanding the features, benefits, and competitive advantages of the company's offerings to effectively communicate value propositions to potential customers.


• Stay updated with industry trends, market dynamics, and competitive landscape to effectively position the company's products or services.


• Collaborate with marketing teams to align messaging, campaigns, and strategies for lead generation and conversion.


• Provide feedback and insights to enhance sales processes, marketing strategies, and product development based on customer interactions and market feedback.


• Mentor and provide guidance to junior team members, sharing best practices and helping them improve their prospecting and sales skills.

Skills and Qualifications:

• Bachelor's degree in Business, Marketing, or a related field (or equivalent work experience).


• Comfortable with lead generation tools such as Apollo, Lusha, Linkedin Sales Navigator


• Proven experience in sales development, lead generation, or similar roles, preferably in a B2B environment.


• Strong knowledge of sales and marketing principles, processes, and strategies.


• Excellent communication and interpersonal skills to effectively engage with prospects and build relationships.


• Proficiency in using CRM systems (e.g., Salesforce, HubSpot) and sales automation tools for lead tracking and management.


• Ability to work independently and in a team, collaborating with sales, marketing, and other cross-functional teams.


• Strong problem-solving skills, with the ability to identify customer pain points and position solutions effectively.


• Results-driven mindset with a track record of meeting or exceeding sales targets.


• Excellent organizational and time management skills to prioritize tasks and manage multiple prospects simultaneously.


• Adaptability and willingness to learn about new industries, products, and technologies.